It wasn't PR. The presentation was intended as a reveal for developers at GDC. It wasn't ever targeting the general population and wasn't in any way trying to relate to the public. It was simply Cerny explaining the architecture and thinking behind it, focussing on the customisations because "It's a ZEN/RDNA AMD SOC" doesn't need any explaining.
Oh, it definitely was PR. Not solely, but it was definitely written as a pitch to the gaming media and the likes of Youtube influencers.
For a start it's not really a developer reveal months after PS5 devkits and documentation are already in the hands of developers. And you don't actually have to explain to professional developers that e.g. you have to build environments around hiding loading.
There are 16 million views of the video on the official consumer Playstation Youtube channel alone. What proportion of those are likely to be developers? And would developers actually go to to the advert publishing official consumer Playstation Youtube channel for development resources when there are no others there? And that's where you'd be thinking to upload presentations for devs day one?
So yeah it was very clearly a pitch to the games press (who mirrored the video) and to Youtube influencers as much as developers. And it was clearly very successful given the viewing figures, the buzz in the gaming press (and pseudo gaming press), and that, for example, the video gave the impression to just about everyone that "Geometry Engine" was some peice of PS5 secret sauce unique to PS5.
As another example, if R2PS5 really was for developers and not also intended for general marketing and hype building, then when talking about the power requirements of CPU vector instructions and boost clocks, they might have mentioned that they'd cut the vector units in half! That's the kind of thing developers might actually need to be aware of when you're talking about exactly that thing...?
I enjoyed R2PS5, but it hid as much as it revealed, it was as much flavour as substance, and it was the perfect time and place to do technical marketing to the general gaming public - months after the machine was already in the hands of developer.
Next gen will be no different. Marketing blending with technical information, obsfucation built into the reveal, and a massively undue emphasis placed on limited differentiating characteristics. MS and Sony have both done it and will continue to do it. I'll be a bit more sceptical of everyone and everything next time round.