If you have rights, but a company tells you you don't then they shouldn't be allowed to get away with it
It doesn't matter enough to make a fuss. What people write isn't worth the hassle of checking and enforcing. Instead, ignore the texts until they create a problem, which focusses the law only on issues that are actually affecting people.
publishers do not print "you are not entitled to a refund" for the fun of it they do so with the intent of deceiving the public
Yes, but it makes no odds to the consumers because they are protected by statutory rights. And importantly, it varies by region. There may be some terms in the EULA that are acceptable in one country and not another. The EULA thus includes the caveat, "if any of these terms are considered unlawful, the rest still apply." So in the UK, "no refunds" can be ignored, but somewhere else maybe the software company can get away with selling broken software.
If you buy a new car it breaks down on the forecourt so you complain only to be told sorry you have no rights go away you think thats not some type of fraud
and the employee saying "oh that was just me talking nonsense" is a defense?
also "hey its ok cos people dont read eula's" really?
Actually cars are a great example because you can get defective cars but have to put up with repairs rather than full refunds. But obviously in your hypothetical case the dealer would supply another car. And cars don't come with EULA's saying you're not entitled to a refund.
It's worth noting that the right to resell in EULA's has actually been refused in a test case, so we have a case of an EULA term that people would think was contrary to statutory rights (and even supported in the first ruling) being found lawful. Basically in an EULA, throw in whatever caveats you think of to excuse you, and if you comes to a legal fight, those caveats may just get you out of some trouble. You're no worse off putting them in than not. It's not like there's a penalty for unlawful T&Cs.