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Deleted member 11852
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I don't disagree, it's about margins and appetite for losing margins. Sony's bottom line has been particularly hit because the vast majority of their earnings are secured abroad (from Japan) and get hit on perpetual weak/dollar/euro/sterling exchange rates more than company's headquartered in the the US.I really don't think that not raising the price would have in any way impacted whether Sony stay in business or not. Playstation is hugely profitable for Sony - one of their very few profitable arms - so this is why the move has a tinge of greed.
I don't think that Sony entertains any unprofitable business arms, the movie arm is one that sticks out as being hammered by covid/lockdowns, and the occasional box office bomb, but overall they make a healthy profit. According to the their last statement, all of their business arms were profitable. You may recall that during their financial troubles of 2004-2008, Sony decided to no longer allow profitable business arms to float unprofitable ones.
PlayStation does make Sony a fair bit, but it's also one the divisions that also burns though a lot of R&D and takes a lot of risk. If one of their AAA games underperforms, that's a chunk of money lost - and that's how a lot of companies look at that kind of manpower/resource/time investment - profits below expectations. Production issues for PS5 may mean PS5 is significantly under-speeding compared to how many consoles/games they could sell if they could keep the things on the shelves.