They all exist. The stock is too low. Thats why everything is going in seconds.AFAIK virtually all sales happen by digital stock dropping, word going out over social media, and said stock selling out in seconds. Waiting lists and preorders haven't been mentioned at a large scale that I've heard of.
We dont really know that. We still lack the hard data. How many are sold at scalping prices and what are these prices?Yes. But if people are that eager to buy, it means you can price much higher to suppress that demand to match your supply and make more money in the process.
Exactly! Given the consoles' price/demand curves, the point MS & Sony picked for their pricepoint was well below what they could have given demand. The ideal price would be the highest possible that still saw stock selling out, only it wouldn't have to sell out in seconds but maybe over a few days/weeks.
Sony has sold some 15 million PS5s by now. If they had charged $100 more, they would have almost certainly still sold out completely - I doubt stock would be sat around unpurchased. That's $1.5 billion additional profit they've missed out on. Although we don't know what would have happened if they priced higher and MS didn't. That cold war on price announcement must have been very hard on them both, and maybe they both regret price-point? Although MS possibly not because it's not as significant for their overall company.
Yeah Sony could have charged more, but can you quantify how many of the current owners who paid normal price would have backed down and annoyed at €100 more? It depends on elasticity of the demand curve.
We could be making a big mistake by picking the peak sold price as an indication of how the market would have responded with at €599. The large majority may find the €499 a sweet spot now but may be largely sensitive above that. The limited stock due to manufacturing issues giving scalpers an advantage may be giving a wrong idea about the demand curve.
Sony probably calculated the best price for the market for maximum sales and revenue and we cant see it due to the extremes of the limited manufacturing capacity.
Could have Sony shifted the price to 599 where Supply meets demand? They could. But that wouldnt have necessarily brought more revenue.
What Sony did is actually better now. They sell the console, at least in Europe with a game at €570. So they guarantee a software profit with each console sold with potentially another game to be bought, without risking with the price sensitivity of the market. From a €399 to a €599 launch price I am sure people would have reacted with the possibility of collecting stock. Personally and a lot of my friends who currently own one now wouldnt have bought it at that price which means loss of software sales, I dont know anyone who bought it at scalping prices. And those who did there is a chance wouldnt have bought it either because many buy at higher prices in case they wont be able to find one for long periods.
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