It's a difference of a 17% price increase per title which can be justified, or at least has a decent argument behind it that some people are able to get behind (no price increases inline with inflation for years), versus an unjustifiable price hike of, I dunno, 10,000% for the faceplates. As a consumer, if $70 is the price I need to pay to to fund the expensive development of games I want to play over $60, then fair enough. It'd be nicer to spend less, but it's not an unreasonable ask*. But asking me to spend $50 on something that is insanely simple, doesn't
do anything except look different, and would likely have huge margins even at $5 is kinda taking the piss.
* I'm aware there are whole arguments for and against, including offsetting launch price with ongoing monetisation etc. This is just to attempt to illustrate why push-back against faceplates shouldn't be conflated with the same lack of pushback against game price rises. They are not being considered in the same relative economic space.
they may not be complaining about their $6 Coffees or something else they buy over and over again.
Yes, that is indeed weird considering that too costs pennies! But even then, the cost of that coffee has to include the store and staff and everything else. The plastic faceplates need to include materials, manufacturing, and transport. They are super cheap and everyone knows it, so crazy prices will get grumbling. Like in game loot packs. Everyone moans, even if they still pay the stupid money to get them! In that respect, yes, peoples is weird.