If Maxwell has a timeline that is not served by the possible timing of 20nm, an initial wave on 28nm could a way to reduce risk of further schedul slips.
Exactly; besides there's not a single reason why NVIDIA wouldn't keep also for Maxwell the Kepler development strategy: mainstream/performance chips first, high end last or amongst the last.
Assuming NV releases GK110 SKUs for the desktop in early 2013 it will be give or take 1 year after the initial first Kepler desktop release of the GTX680. For Maxwell I couldn't imagine how they'd manage to cram the top dog into 28nm without any HUGE risks for such a complicated design. Else keeping a similar trend leaves enough time for 20nm to mature enough for a desktop high end chip after N timeframe and at the same time a direct shrink of all Maxwell chips that had been manufactured under 28nm.
For performance and lower end Maxwell parts 28nm is a viable alternative to release hw ON TIME and the downside is that die area is going to be quite a bit larger than under 20nm later on. Considering in what shape 20nm is supposed to be I wouldn't suggest that despite the larger die area under 28nm manufacturing costs should be noticably higher.
Besides if I'm not reading wrong into that one: http://www.xbitlabs.com/news/other/...s_Technologies_for_Longer_Period_of_Time.html
....who's willing to bet that if above is true, it will be an exclusive design decision for NVIDIA?