Next-Gen Product Names? [2019 Edition]
- Thread starter BRiT
- Start date
Those bastards stole my idea from back in 2014! I want my royalty!
From 2014:
Xbox Infinity. Would have been clever as users pointed out you could turn the number 8 in Windows 8 90 degrees and it becomes an infinity symbol.
"It can do everything the possibilities are Infinite" - cheesy marketing campaign: The TV/multitasking, kinect, 8gb emmc flash, and 3 gb reserved for apps means infinite potential of this multitasking hardware.
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Silent_Buddha
Legend
You aren't thinking far enough ahead.
To align their product message they'd call it Xbox 10. All future consoles will be termed "Content Updates" or perhaps "Hardware Updates" to align with Windows 10 updates with similar naming schemes. Regards,
SB
cheapchips
Veteran
Most of those names are too verbose. They should either re-boot the name:
MES for Microsoft Entertainment System or XMES for DirectX MES
Or boldly retaking the real name, the one I'd prefer:
Xbox 4. With XBX they could even call it Xbox 5 and people wouldn't mind.
But first they really should ditch the 'One' word. I never liked it.
MES for Microsoft Entertainment System or XMES for DirectX MES
Or boldly retaking the real name, the one I'd prefer:
Xbox 4. With XBX they could even call it Xbox 5 and people wouldn't mind.
But first they really should ditch the 'One' word. I never liked it.
Will Microsoft want to keep the Xbox One branding?
It's not been the best generation, a slow akward start but I think they are finishing strongly as a brand, the X has helped I would think even if people don't have it they probably know of it (thoes who care about hardware that is)
They have always talked about Xbox One as a family, for device and game comparability, with BC being such a pillar we can assume safely enough that Xbox One titles will play as they do now.
Will they keep Xbox One as the base similar to Windows 10 being a constant and the build changing and just iterate on thr S/X, both of which I think are now good brands and away from the old betamax box they launched.
Xbox One S2
Xbox One X2
I think the mission to stay in HDMI port 1 is still there and I think Xbox One is nice, and as it's written and not a digit it's a name not number branding wise .
We don't know the nature of the two SKU yet which might change how they will to position them but the cheaper sleek S2 and the more powerful X2 seem like things the average consumer would get as the newer model, and it still shows you can expect everything from Xbox One to work to reassure more casual gamers.
It's not been the best generation, a slow akward start but I think they are finishing strongly as a brand, the X has helped I would think even if people don't have it they probably know of it (thoes who care about hardware that is)
They have always talked about Xbox One as a family, for device and game comparability, with BC being such a pillar we can assume safely enough that Xbox One titles will play as they do now.
Will they keep Xbox One as the base similar to Windows 10 being a constant and the build changing and just iterate on thr S/X, both of which I think are now good brands and away from the old betamax box they launched.
Xbox One S2
Xbox One X2
I think the mission to stay in HDMI port 1 is still there and I think Xbox One is nice, and as it's written and not a digit it's a name not number branding wise .
We don't know the nature of the two SKU yet which might change how they will to position them but the cheaper sleek S2 and the more powerful X2 seem like things the average consumer would get as the newer model, and it still shows you can expect everything from Xbox One to work to reassure more casual gamers.
Too long and kids might get it confused and accidentally call Lockhart the Optimus, we don't want that now do we
?cheapchips
Veteran
Too long and kids might get it confused and accidentally call Lockhart the Optimus, we don't want that now do we
Good point!
Lochhart: Xbox Wheelie?
Seriously, Microsoft should consider renaming their system this generation (dropping Xbox). Start fresh. Nintendo for the most part has been successful at rebranding their systems when it suited their needs. Heck, the people that I'm around never say Xbox 360 or Xbox One, it’s usually just 360 or One.
I’m still always a little confused of the current xbox name. I have to think, is the base console called Xbox X or Xbox One, of course it doesn’t take but a few seconds to figure out, but still... it just doesn’t come naturally like PS4 or Switch.
Now that they went back to 1, maybe for next Xbox... xbox²
Now that they went back to 1, maybe for next Xbox... xbox²
Really? I thought it was just more usually 'XBox'. The advantage Nintendo has with new box names is their own brand - you buy Nintendo, and even play Nintendo. No-one's going to want to buy a Microsoft Thing on the strength of it being Microsoft.
It goes both ways, but most often it’s either 360 or One.
Well, yes and no. Yes, Nintendo’s name carries weight among its core gamers whom specifically purchase anything Nintendo. No, Nintendo’s name alone doesn’t guarantee the levels of consumer sales (user-base) witnessed by Wii or Switch. When I made the comment “Nintendo is successful at rebranding their systems,” it was in reference towards them bouncing back from prior/poor generational sales (i.e., GameCube, WiiU, N64, etc.).
I purchased many Microsoft products (i.e., Surface, defunct Zune, Xbox, Gamepads, etc.) on the history and strength of the company as a whole. IMHO, Microsoft name is well enough established on carrying a renamed or rebranded Xbox product line.
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Let me rephrase that to the majority of people aren't going to buy an MS device on the strength of the MS name then. In the UK brand strength index, where PS is 3rd, Nintendo 11th, Sony 15th, and XBox 17th, Microsoft is ranked 32nd. My personal history is, like many, a lot of years of buggy OSes, leading expectations of their first console to be the BSODBox. Most recently, their well-regarded Surface Pro 4 that I bought is just a bit crap overall - okay hardware but plenty of things wrong and niggles. Even now, there are ghastly experiences like MS's acquisition of Skype and making it shite. The only killer hardware I can associate with MS, clearly popular, is the 360. And their mice and joysticks. It's just not a name that smacks of 'great devices' or 'killer products'. It's a huge name associated with Windows and Office, and computing in general.
Maybe in the US it's different? I can't see any box getting people excited thanks to it being labelled MS though (certainly not in the international market). Like XBox, any new brand will need a massive marketing campaign to establish the brand. Contrast that with Apple who will get people interested in anything if it's labelled Apple. And Nintendo - in that brand survey, it was the company itself rather than the hardware brand, unlike MS and Sony who's consoles are branded stronger than the companies.
In the UK brand strength index, where PS is 3rd, Nintendo 11th, Sony 15th, and XBox 17th, Microsoft is ranked 32nd. My personal history is, like many, a lot of years of buggy OSes, leading expectations of their first console to be the BSODBox. Most recently, their well-regarded Surface Pro 4 that I bought is just a bit crap overall - okay hardware but plenty of things wrong and niggles. Even now, there are ghastly experiences like MS's acquisition of Skype and making it shite. The only killer hardware I can associate with MS, clearly popular, is the 360. And their mice and joysticks. It's just not a name that smacks of 'great devices' or 'killer products'. It's a huge name associated with Windows and Office, and computing in general.Maybe in the US it's different? I can't see any box getting people excited thanks to it being labelled MS though (certainly not in the international market). Like XBox, any new brand will need a massive marketing campaign to establish the brand. Contrast that with Apple who will get people interested in anything if it's labelled Apple. And Nintendo - in that brand survey, it was the company itself rather than the hardware brand, unlike MS and Sony who's consoles are branded stronger than the companies.
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Let me rephrase that to the majority of people aren't going to buy an MS device on the strength of the MS name then.
This I know... so no argument there.
I didn't state such (naming it simply Microsoft), not at all. I stated, Microsoft should consider renaming/rebranding the Xbox line. Dropping the Xbox name in favor of something more appealing towards a new generation.
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Of course if they rebranded xbox, it would not be just into MicrosoftBox™. It would be something completely new like Gameo or Spyree or Playdoopedy-doo or Interacto Thingie. They'd create a new brand.
Though I think XBox is not a great name for a mainstream brand, it's probably too late to drop it now, or, the brand is still popular enough to not be worth dropping. I consider anything non XBox very unlikely.
Though I think XBox is not a great name for a mainstream brand, it's probably too late to drop it now, or, the brand is still popular enough to not be worth dropping. I consider anything non XBox very unlikely.
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