MS xbox360 launch hype tactics?

[scooby_dooby]

So really why advertise something that they can't increase sales on ?

It can't hurt. Why not take the strong buzz, and turn it into a Frenzy?

What better way to ensure consistent sales well into the new year? right now they have no competition, this is teh perfect time to capture the "cool" factor en masse.

 

[valioso]

It can't hurt. Why not take the strong buzz, and turn it into a Frenzy?

What better way to ensure consistent sales well into the new year? right now they have no competition, this is teh perfect time to capture the "cool" factor en masse.

because is a waste of money.. if commercials doesnt increase sales they are pointless, if all available consoles are already sold out from pre-orders, the commercials will just serve to make people piss they can't find it and for MS to piss money away and not get any return on that $$

 

[jvd]

It can't hurt. Why not take the strong buzz, and turn it into a Frenzy?

What better way to ensure consistent sales well into the new year? right now they have no competition, this is teh perfect time to capture the "cool" factor en masse.

They don't need to .

Come on

Remember n64
tickle me elmo
ps2 ?

How about the cabage patch kids ?


All of these are strong x mass toys and all of these got constant media coverage. Hell even the dreamcast had great hype in sept . There were articlesi n all hte papers and on tv constantly .

Aside from that we all know the first shipment or two are sold out. So why not save the money and start advertising when sales start to soften ? Specificly the dead time of year that is febuary through june ?

 

[scooby_dooby]

lol, good points, conventional media will probably take care of it. Still, with only 3 weeks before launch, it's a little strange not to have seen a single commercial.

 

[Sis]

lol, good points, conventional media will probably take care of it. Still, with only 3 weeks before launch, it's a little strange not to have seen a single commercial.

I agree that it feels strange, but I think MS might be a little screwed on the launch with the whole multi-territory launch. So instead of creating a frenzy that can't be satiated, better to play it low key until supply can catch up to demand.

Then again, I remember thinking that the Xbox launch was weak and lackluster as well, but maybe that was me not caring about it (the Dreamcast broke my heart for a good year or two ).

.Sis

 

[fireshot]

Ah xb sony virgil watch,

I stand by my statement. composition of Cells in PS3 > R&D delay

I will stop our little OT spate with a hypothesis, have one guy travel back in time and tell the world that PS3 will havethis Cell in it. no claims of delay will surface.

 

[Carl B]

EDIT: ah well whatever, yeah it's gone off-topic

 

[mckmas8808]

I agree that it feels strange, but I think MS might be a little screwed on the launch with the whole multi-territory launch. So instead of creating a frenzy that can't be satiated, better to play it low key until supply can catch up to demand.
.Sis

Honestly listen to you guys buying the Xbox 360. Better play it low key? For what you have the PS3 on your a$$. Along with the ultra cool and different Revolution. If I were MS, like scooby said earlier I would be trying to soak up all the craziness that I can. After E3 of next year I guaruntee that Sony will kill the media with hype. MS needs to be doing that now and all the way through.

If not then if/when MS loses this next-gen battle people will be saying, "Oh they lose do to the Sony hype in 2006. Next time with the Xbox 720 MS will be doing things differently."

 

[valioso]

Honestly listen to you guys buying the Xbox 360. Better play it low key? For what you have the PS3 on your a$$. Along with the ultra cool and different Revolution. If I were MS, like scooby said earlier I would be trying to soak up all the craziness that I can. After E3 of next year I guaruntee that Sony will kill the media with hype. MS needs to be doing that now and all the way through.

If not then if/when MS loses this next-gen battle people will be saying, "Oh they lose do to the Sony hype in 2006. Next time with the Xbox 720 MS will be doing things differently."

for someone that claims not to be a fb that stament sure sounds like it... better take it to system wars would ya.

 

[Sis]

Honestly listen to you guys buying the Xbox 360. Better play it low key? For what you have the PS3 on your a$$. Along with the ultra cool and different Revolution. If I were MS, like scooby said earlier I would be trying to soak up all the craziness that I can. After E3 of next year I guaruntee that Sony will kill the media with hype. MS needs to be doing that now and all the way through.

If not then if/when MS loses this next-gen battle people will be saying, "Oh they lose do to the Sony hype in 2006. Next time with the Xbox 720 MS will be doing things differently."

Could be, it's hard to say. The idea is this: let's say you have 700 million to spend on marketing (I don't know what their actual marketing spend will be, but I'm assuming it's up there). Now, with that 700 million, do you blow 300 million now in order to create a huge frenzy, given that consumers can't really get the console yet?

Or do you blow it all around the same time PS3 launches to try to drown out the PS3 marketing?

But given that, the more I think about it the more I think it's odd that I haven't seen any real advertising. Who knows? We'll probably see it kicked up here soon. MS may be pushing more on retailers to do the promoting early on.

.Sis

 

[Sis]

for someone that claims not to be a fb that stament sure sounds like it... better take it to system wars would ya.

That's just mckmas's way when he gets excited about a topic; I tend not to think he's trying to have a console war but you have to look past his hyperbole...

.Sis

 

[scooby_dooby]

"After E3 of next year I guaruntee that Sony will kill the media with hype."

You're TOTALLY overestimating sony's hype machine, and underestimating MS.

I think with the amount of really cool games MS has coming out in Q2, Q3 and Q4 2006 they won't have any problem dealing with sony's 'hype'

At E3 we'll see possibly GOW, Splinter Cell 4, Lost Odyssey, Too Human, Crackdown, Halo 3, those are real games people will be able to go out and play, and MS will have no problem dealing with the PS3 hype.

In fact, I would wager they do much better vs Sony than they did at E3 2005, as Sony will now have to show 'real' games, they won't be able to slide by on CGI, and MS will have some graphical powerhouses like GOW, Mass Effect and Splinter Cell 4.

 

[mckmas8808]

for someone that claims not to be a fb that stament sure sounds like it... better take it to system wars would ya.

You got to know me a little better homie I don't do the systems wars thing.

 

[mckmas8808]

Could be, it's hard to say. The idea is this: let's say you have 700 million to spend on marketing (I don't know what their actual marketing spend will be, but I'm assuming it's up there). Now, with that 700 million, do you blow 300 million now in order to create a huge frenzy, given that consumers can't really get the console yet?

Or do you blow it all around the same time PS3 launches to try to drown out the PS3 marketing?

But given that, the more I think about it the more I think it's odd that I haven't seen any real advertising. Who knows? We'll probably see it kicked up here soon. MS may be pushing more on retailers to do the promoting early on.

.Sis

Oh know I totally understand what you are saying here. But wasn't it everybody else that says MS has big pockets, MS money is long, and MS can afford to do this and that because they are so paid? If they have so much money and MS usually beats the competition buy out spending them then why don't they do it now?

It's kind of like using your opponents arguement against him. The opponent says MS has big money and that this generation didn't hurt MS because of that. So I say they should spend some of that big money and out hype Sony early.

You're TOTALLY overestimating sony's hype machine, and underestimating MS.

I think with the amount of really cool games MS has coming out in Q2, Q3 and Q4 2006 they won't have any problem dealing with sony's 'hype'

At E3 we'll see possibly GOW, Splinter Cell 4, Lost Odyssey, Too Human, Crackdown, Halo 3, those are real games people will be able to go out and play, and MS will have no problem dealing with the PS3 hype.

In fact, I would wager they do much better vs Sony than they did at E3 2005, as Sony will now have to show 'real' games, they won't be able to slide by on CGI, and MS will have some graphical powerhouses like GOW, Mass Effect and Splinter Cell 4.

With all due respect scooby you were on the internet around E3 2005 and TGS 2005 you know the deal. You know which consoles received the least amount of hype at each show. And that's with only MS launching this year and nobody else. Imagine if somebody was actually launching a next-gen console this year too.

 

[avaya]

You're TOTALLY overestimating sony's hype machine, and underestimating MS.

I don't think he is. He is a bit overconfident/highly excited about the matter at hand but he does have a point.

If history is any lesson Sony does seem to be able to build a level of hype that even reaches the mainstream.

It's definitely an advantage they have; they already have a brand that appeals to the target demographics on every level and even transcends the market. Microsoft has to devote a lot of resources to match that sort of brand power worldwide and breakdown negative perceptions of the company.

 

[<nu>faust]

why would one machine has to kill the other anyway??? sony's wastly superior software support, its dominance in terms of user base and excellent marketing couldnt "kill" xbox1 (which a machine that was everybody sceptical about,was not supported by some of the biggest developers,came to market 1 year after sony,its design was ugly,ms's marketing was not comparable to sony's...etc(i could go on,you know ) and ms prevailed (yeah they might have lost alot of money but,being no 2 in your first attempt in highly competetive market such as videogame market is real good job in my book) what does sony have this time that they didn't have last time(please dont say supeior hardware), why are they in better position than last time?

 

[scooby_dooby]

With all due respect scooby you were on the internet around E3 2005 and TGS 2005 you know the deal. You know which consoles received the least amount of hype at each show. And that's with only MS launching this year and nobody else. Imagine if somebody was actually launching a next-gen console this year too.

But it's very easy to create hype when you show nothign but pre-selected, and prerendered videos. Anyone could do it. They won't have that luxury next year, so the 2 will be on a much more even platform.

Real Games vs Real Games, and MS doesn't have much to worry about IMO.

 

[Sis]

sony's wastly superior software support

I know this is just a type-o, so I apologize upfront, but this made me think of an Elmer Fudd covering the game industry:

"Wascally Kutawagi said his PwayStation thwee will be able to wender 120 fwames per second!"

[After these messages, we'll be riiight back.]

Ok, sorry about that.

.Sis

 

[<nu>faust]

it's all good sis,just watch ur back my friend

 

[jvd]

mckmass you intrest me .


You believe sony is still going to hit a spring 06 launch yet that would give them about 5 months before launch and they have yet to

a) Show finished hardware

b) show any playable games

c) finalized bluray specs


Now with that said

Why do you belive its a poor move not to invest money into hyping a sold out product ?

What are the benfits to hyping it ?

You have basicly sold all the units you have. So why say hey guys look xbox 360 is out but guess what , you can't get them ? That will only hurt them. They are going to get enough hype being sold out from all the news . I can picture it now , abc , nbc , fox , cbs and the others are gong to be broadcasting from stores saying the hottest system this xmass , xbox 360 is sold out and your not going to find them.

When x mass is over the hype will still be there . Consumers will connect the sold out , hot x mass item with the comericals they are now seeing and when they go to stores they will find it in stock .

That is when advertising is important. In the febuary to june time frame when sales are normaly low for all products . This is a time when people are repaying the money they spend during x mass , this is the time that peopl eare saving money. This is the time you want to generate hype for people to go and buy things . Its when it really needs hype .


Now as I said ms needs to start advertising games . Which they are starting to do in comics an dmagazines in the states. However nov 1 2005 isn't the time . That is because the product isn't out and wont be out. They are advertising in stores though. There is a huge wall of advertising for the xbox 360 in almost every gaming store i went into . Even bestbuy and toys rus has advertising .

The comericals will start coming around the 15th or so i'd say right before you are able to buy them .


Also not lets forget that for 9 weeks we've been seeing here in the states at least xbox 360 comercials .

You know the ones that start off "So your upset that you didn't win an xbox 360 in the mountian dew every 10 minutes contest , well don't worry because in 10 minutes u will have another chance"

Ms is making hype . Just by doing it cost effective .