MS xbox360 launch hype tactics?
- Thread starter rabidrabbit
- Start date
scooby_dooby
Legend
MS is sure taking a really wierd approach here, a little off topic but have they decided they don't need to run large media campaigns anymore? Or are they trying to get the most bang for their buck?
Launch is 3 weeks away and I haven't seen a single commercial, I expected a marketing blitz and instead...nothing...I mean if they want casual gamers to take a look at their system their gonna have to advertise to them.
Maybe it's an issue of slowing an already overwhelming demand? I dunno, that sounds a little dumb to me.
p.s. watch, i'll get home today and there'll be X360 ads plastered all over the TV stations...
Launch is 3 weeks away and I haven't seen a single commercial, I expected a marketing blitz and instead...nothing...I mean if they want casual gamers to take a look at their system their gonna have to advertise to them.
Maybe it's an issue of slowing an already overwhelming demand? I dunno, that sounds a little dumb to me.
p.s. watch, i'll get home today and there'll be X360 ads plastered all over the TV stations...
valioso said:
Well, it does to me.
The whole PC space is something I take great interest in, so the 'Intel Inside' campaign, Windows-bundling, I just think on a level it slights the consumer, and I don't want the console space infected with a similar disease.
I just think that businesses should let businesses operate as they normally would. EB doesn't need Microsoft telling them how to sell, for example. It's not like EB Games doesn't derive it's own livlihood from selling games, afterall.
You guys are crazy, MS marketing rules. They're going to have stores, word-of-mouth, and news sources do all the advertsing they need. And it's all looking to be a lot more effective than a TV commercial could ever be. I mean, we're almost certain they're going to sell out, right?
So something's going correctly in their campaign.
So something's going correctly in their campaign.
xbdestroya said:Well, it does to me.
The whole PC space is something I take great interest in, so the 'Intel Inside' campaign, Windows-bundling, I just think on a level it slights the consumer, and I don't want the console space infected with a similar disease.
I just think that businesses should let businesses operate as they normally would. EB doesn't need Microsoft telling them how to sell, for example. It's not like EB Games doesn't derive it's own livlihood from selling games, afterall.
who's going to buy a console without a game or two anyway? Is not like is forcing you to an specific title, like the ebgames or gamestop online bundles.
But this doesn't seem any different than other products.xbdestroya said:
1) Given that MS loses money on each hardware unit sold
2) Given that there will be a lack of supply
3) Why is it hard ball to tell retailers, "Hey, you wanna buy our hardware, you have to agree to sell through the units and the games."
This really seems like a non-issue. I'm not going to suggest I know all the ins-and-outs of retail distribution, but from what I understand there's all kinds of control given to disributors by the retailers.
For instance, I heard a rumor that Apple actually dictates what portable music devices CompUSA sells (that is to say, the decision about variety, brands, and quanity is driven by Apple). And apparently, this is fairly standard practice for retailers in general.
.Sis
mckmas8808
Legend
xbdestroya said:You guys are crazy, MS marketing rules. They're going to have stores, word-of-mouth, and news sources do all the advertsing they need. And it's all looking to be a lot more effective than a TV commercial could ever be. I mean, we're almost certain they're going to sell out, right?
So something's going correctly in their campaign.
I love the sarcasm. Keep it coming.
Oh boy MS to me still hasn't learned. *shakes head*xbdestroya said:
Really they are just applying lare retail techniques to smaller ones. EB etc does this attach software sell through anyway.
Also if I know that EB could sell 200 360s but i only gave them 100 so that the other 100 could be distributed to small guys (that way they dont complain that I snubbed them)... why wouldnt i want to ensure that I am selling all my consoles plus a few games to boot?
its not hardball its logical business.
scooby_dooby
Legend
xbdestroya said:You guys are crazy, MS marketing rules. They're going to have stores, word-of-mouth, and news sources do all the advertsing they need. And it's all looking to be a lot more effective than a TV commercial could ever be. I mean, we're almost certain they're going to sell out, right?
So something's going correctly in their campaign.
I don't know about that. I think a good TV commercial goes a long way.
Halo 2 was going to be a smash hit too, but that didn't stop them from running 2 months worth of Halo 2 commercials.
I think we'll see it kick up here, but I expected it to begin 4-6weeks before launch.
I didn't see anything about a bundle, just that the stores are committing up front to selling 2 games for every console unit sold. Whether one person buys 3 games and another only 1, I don't see the difference.xbdestroya said:
The bottom line is that the distributor is putting the expectation of sell-through to the retailer. It seems to be very common practice (such as, we'll only give you units if you gaurantee prime shelf space, in-store advertising, etc).
.Sis
mckmas8808
Legend
Sis said:
HYPE!! With the PS3 around the corner I would want to capture the minds on the PS2/Xbox/GC people to upgrade them to next-gen as soon as possible.
Wow I've got a lot of posts to reply to!
Ok listen, they're doing it, it's not not standard, and yes the retailers do it anyway. But I just think it should be retailer controlled anyway, rather than a mandate. What's the penalty if the stores don't meet the requirements? Will store employees turn people who waited all night for one of these down because they only want to purchase one game? I mean maybe these instances are outliers, but still I would just prefer it if the stores were in contol.
That's all - I would prefer it. It seems more 'clean' to me. And Apple is hardly the exemplar of a business partner, so that doesn't go to far with me - though I didn't know they did that at CompUSA; I think that's terrible, don't you?
And at Mckmass: I actually wasn't being sarcastic with the 'wink,' I honestly feel that at least in the US, every 360 will be sold out - so a lot of this is unneeded.
Ok listen, they're doing it, it's not not standard, and yes the retailers do it anyway. But I just think it should be retailer controlled anyway, rather than a mandate. What's the penalty if the stores don't meet the requirements? Will store employees turn people who waited all night for one of these down because they only want to purchase one game? I mean maybe these instances are outliers, but still I would just prefer it if the stores were in contol.
That's all - I would prefer it. It seems more 'clean' to me. And Apple is hardly the exemplar of a business partner, so that doesn't go to far with me - though I didn't know they did that at CompUSA; I think that's terrible, don't you?
And at Mckmass: I actually wasn't being sarcastic with the 'wink,' I honestly feel that at least in the US, every 360 will be sold out - so a lot of this is unneeded.
If you're selling out of your product, what's left to capture? Building brand awareness is only needed if the brand needs awareness, which Xbox and Xbox 360 probably do not. I would expect either a slow build up of marketing or a full press marketing if sales are off...mckmas8808 said:
.Sis