Tom Cruise is really pushing people to go to the theaters, apparently thanks the audience for coming out instead of waiting for home video.
No wonder, he is still a big box office star. He'd get paid whether his movies go through all the windows from theatrical to home video. But he gets paid more the more windows there are and theatrical used to be one of the biggest window for revenues.
Part of the reason the actors are striking is that all this money is coming into Hollywood from streamers but the distribution is very uneven. It just increases the inequality between stars and working actors. Amazon, Netflix, Apple, etc. will pay big money for shows or movies with big stars. I don't know how much say they have in how the studios divy up the money but they will pay more for vehicles with big stars.
As far as poor box office, I don't know, maybe people have had their fill of superhero and big action movies. Or people aren't fully going back to theaters, either because of health concerns or maybe all the streaming they did during the pandemic, they prefer that way of viewing rather than going to the movies. The tickets are now over $20 or something like that? Then you always had overpriced popcorn and drinks.
When the pandemic started, a lot of people expressed the thought, good riddance if theaters go out of business. Some people probably didn't like being gouged.
For the price of one movie ticket, you can have a month of streaming and watching dozens of hours.
Now if people want to go for social reasons, that's one thing, but it's not necessarily a better experience or better enough for people to shell out that money.
No wonder, he is still a big box office star. He'd get paid whether his movies go through all the windows from theatrical to home video. But he gets paid more the more windows there are and theatrical used to be one of the biggest window for revenues.
Part of the reason the actors are striking is that all this money is coming into Hollywood from streamers but the distribution is very uneven. It just increases the inequality between stars and working actors. Amazon, Netflix, Apple, etc. will pay big money for shows or movies with big stars. I don't know how much say they have in how the studios divy up the money but they will pay more for vehicles with big stars.
As far as poor box office, I don't know, maybe people have had their fill of superhero and big action movies. Or people aren't fully going back to theaters, either because of health concerns or maybe all the streaming they did during the pandemic, they prefer that way of viewing rather than going to the movies. The tickets are now over $20 or something like that? Then you always had overpriced popcorn and drinks.
When the pandemic started, a lot of people expressed the thought, good riddance if theaters go out of business. Some people probably didn't like being gouged.
For the price of one movie ticket, you can have a month of streaming and watching dozens of hours.
Now if people want to go for social reasons, that's one thing, but it's not necessarily a better experience or better enough for people to shell out that money.
