More PSP pricing to attract attention.
- Thread starter cthellis42
- Start date
Evil_Cloud
Veteran
500 euro would really kill off PSP IMHO, ok people with large pockets would probably buy it, but I don't think it's that easy to set aside 500 dollars like that. :/
500... Whatever... 
That speculation like this starts is Sony's own fault by not giving any price (indications). The PSP is a very slick, hi-tech, high-performance design packed full of silicon and gadgets like optical disc, wifi, USB2 and a big widescreen LCD etc, of course people will assume it's going to be expensive.
500 Euros is more than the PS2 cost at launch. Even Xbox actually....
Maybe Sony thinks that if Apple can sell iPods for $500 in the US, and probably way more in Japan and Europe, the PSP has more capabilities than the iPod.
But if Apple sold 800k iPods last quarter, most of them were the cheaper models (ranging in price from $250-$400). And notice that 800k units in 3 months is not nearly enough for Sony to meet it's target of 3 million units by the end of March 2005 (after a fall/winter intro in Japan and a "early 2005" intro in the US).
So $500 price point would not work economically.
But if Apple sold 800k iPods last quarter, most of them were the cheaper models (ranging in price from $250-$400). And notice that 800k units in 3 months is not nearly enough for Sony to meet it's target of 3 million units by the end of March 2005 (after a fall/winter intro in Japan and a "early 2005" intro in the US).
So $500 price point would not work economically.
Uh they are going to take a loss at first, whoever wrote this article knows shit.
http://www.itweb.co.za/sections/hardware/2004/0405140856.asp?S=Reuters&A=REU&O=FRGN
Where does it actually say in that article that Sony will make a loss on hardware? Appart from the article title that is (geniune question, incase I missed a quote from Sony in there).
The only relivant comment I saw in there was from Kaz Hirai who just said PSP hardware would probably not make a profit early on. No specific mention of making a loss though.
The only relivant comment I saw in there was from Kaz Hirai who just said PSP hardware would probably not make a profit early on. No specific mention of making a loss though.
"So if you are saying 'Day one, are you going to be profitable on the hardware?' then probably not," Hirai said.
I know Sony before said they don't want to take a bath on the hardware, but they're certainly not going to price them out of competition with it.
I agree with the quote above that one: It has not set a price for the unit, which will also play music and movies, though most in the industry expect a price in the range of $199 to $299 If costs initially make it more expensive than that, then they'll wait until component costs and redesigns can make it cheaper. As much as some PDA's and phones and MP3 plays and similar devices are purchased higher, they want this machine to be mass market and sell millions, and they'd never do that pricing through the stratosphere. Even the iPod hasn't yet sold 3 million total units and it's been out for 2 years and is a bit of a phenomenon.
I know Sony before said they don't want to take a bath on the hardware, but they're certainly not going to price them out of competition with it.
I agree with the quote above that one: It has not set a price for the unit, which will also play music and movies, though most in the industry expect a price in the range of $199 to $299 If costs initially make it more expensive than that, then they'll wait until component costs and redesigns can make it cheaper. As much as some PDA's and phones and MP3 plays and similar devices are purchased higher, they want this machine to be mass market and sell millions, and they'd never do that pricing through the stratosphere. Even the iPod hasn't yet sold 3 million total units and it's been out for 2 years and is a bit of a phenomenon.
^^ Huh? There are 15 million iPods sold... If i remember correctly..
I'm sure as hell i've read in many places that 15 million iPods have been sold so far worldwide.
london-boy said:
Hell is cold lately, don't you know london-boy.
Link to the Sydney Morning Herald
March 27, 2004
