I suppose I just see that (as I said before) the general consensus was that Pro was a good price (even with, like you said, no competition) - so they could have gone "you know what - let's try $50/100 more to test the water" but they didn't, it was considered a good price for a console that shared a lot in common with the PS4.
I agree we were surprised by the price. But the shock at the sticker price might be our ignorance in understanding the economics of this particular model.
Consider this possibility:
RAM, Sony has always been obtaining GDDR5 RAM all this time. But to sell as many consoles as possible Sony reduces the performance spec to increase yield. But if you decided to check that RAM for actual performance, you'd probably find that many of the PS4s were equipped with RAM that could run at 4Pro speeds. The only difference between then and now, is that they're checking which ones are good enough to go into 4Pro and those that aren't go into PS4.
Silicon price will barely change.
Drive didn't change, the box is only modified. Controllers and OS and all other R&D costs to create the PS4 have been covered already. No additional PSN development costs. And no additional software development costs. Other than some legal fees, all the new costs appear to be mainly associated with the BOM of the hardware. Price increase is very minimal compared to what they invested to make PS4 even though hardware is much improved.
What if you are paying a $50-$100 premium for 4Pro, and you just don't know it.
Scorpio OTOH is packing brand new hardware, and more RAM - so by default will cost more than Pro to produce therefore unless MS want to lose a lot of money (mid gen remember) then it will be more than Pro.
Agreed, I'm expecting this to be the case.
Cost more to build for sure; the switch away from ESRAM, any compatibility R&D, hardware differences, OS changes. Retail price is a related but different topic.
And another thing is, pretty much everyone bar hardcore fans know that power is not key - even MS have managed (to an extent) steady the XBO ship, the question is, if they wanted to throw money at the problem why not throw it at the software which is clearly lacking on the format?
Making hardware and platform changes are relatively more straightforward and have direct impacts to your entire customer base.
Throwing money at software, is much like throwing money at any Artist and asking them to produce you a Picasso. It's just not guaranteed. And a lot of care is taken in first party funding.
Sony is great at it sure, but you don't see how many ideas Sony has outright rejected either. They just don't fund everything and see what sticks.
Anyway, that's my 2p - I totally get why they might want to lose money to get some marketshare back, but with Sony already owning this gen it seems like it'd be trying to lock the gate after the horse has bolted. Better to offer a premium option now for their hardcore fans who will pay whatever MS want and blow a wad next gen (IMHO).
MS is done with generations right
So this may not apply.