It’s not a positive spin. It’s me providing discussion that does not run parallel to this narrative that has been created here. It’s bullshit you call me MS PR for even providing a bit of push back just because I’ve been holding my keyboard for the last 4 pages.
You were given insight into the inner workings of a business. It has nothing to do with morality. People are pissed about a betrayal that hasn’t occurred yet. The businesses best practice is to just keep their mouths shut publicly because it provides flexibility into what they want to do if they need to do it. And the court would have access to those documents in a closed viewing and it would be a simple case then and yet no other regulator found that to be true even the CMA!
The current mode: they had internal plans to not make every title exclusive
Future mode: they have plans to make all their IPs exclusive.
At least we know this to be truth.
When discussing the future mode, that they will not commit to it, so the present mode still stands.
A lie is when everything is already exclusive and they you it’s not. They have both intent and position to betray their words, but they haven’t yet.
to me it’s clear they won’t unless it makes sense to, even if it’s what they want to do. The second half is still being figured out, I have major doubts all decisions about their plans if cloud fails.
In the same set of emails they talked about closing up Xbox and switching it for mobile, none of you jumping on that. You’re just cherry picking what you want to believe they will commit to and won’t. Business decisions are always in a state of flux. Dont be so naive. I’ve just had my commissions plans changed on me every quarter for the last 3 quarters. Ain’t no one wants to sign up for that nor is it intended; yet that is what happens when SVB goes down and banks close up shop and suddenly the funding models change.
Not only that but in 2019, Phil Spencer didn't believe that cloud gaming could become an actual market.
Microsoft was in fact working on a gold toilet, the CEO of gaming at Microsoft said in an email as the company was preparing to test cloud streaming.
www.cnbc.com
Spencer wrote in reply that mobile gamers don’t necessarily want to play a hardcore game such as Halo on their phones while using an Xbox controller over Bluetooth.
“This is building the gold seat (for our existing TAM),” Spencer wrote. “It doesn’t help us grow.”
But they still went with it, likely because Microsoft and the Board of Directors wanted it despite Phil not seeing a future in it.
And along with that...
Microsoft
moved forward with xCloud beta testing in late 2019. But over five days of court hearings in June, Microsoft executives
testified that xCloud, now known as Xbox Cloud Gaming, has failed to become a viable alternative to PCs or Microsoft’s Xbox consoles, where games can run locally. Earlier this year
Google shut down
Stadia, its take on game streaming.
So, after 4 years, Microsoft's Cloud Gaming initiative still hasn't done anything to establish itself. Honestly, at this point even though there's e-mails and quotes stating that Cloud Gaming is a core pillar for Microsoft, I would not be surprised if MS also abandons it in a few years.
I'm assuming the CMA had access to that information as the EU likely did (them stating that Cloud Gaming likely had no future if it couldn't grow and that this deal might be the best way for cloud gaming to actually become a market), yet they just blithely ignored it?
In other words, sure, someone can say something or state something or write something in e-mail, but this is a business. And if you want to be a successful business, what you said 2-3-4+ years ago may have absolutely
zero relevance to what you're actually going to do the next year.
So, when Phil said they were taking ES6 exclusive a few years back, he was absolutely telling the truth.
And when Phil Spencer recently testified that Microsoft are currently unsure of whether they will make ES6 exclusive or not, he's also absolutely telling the truth.
If you cant adapt as a business, you die. Microsoft are seeing that taking large successful existing multiplatform IP exclusive doesn't bring in ancillary forms of revenue from that which can come even close to replacing the revenue from those titles remaining multiplatform.
Knowing that it's still up in the air as to whether going full exclusive with Bethesda would be a good idea or not, of course, Phil Spencer is going to replay that "we can't say that" about taking all of Bethesda exclusive. If you do, you lock yourself to that strategy publicly and then you can't change course without potential loss of reputation with consumers. Something that Xbox has had a hard time regaining after the XBO launch debacle.
I'm going to speculate here that the one and only thing that might convince MS to keep ES6 exclusive would be if cloud gaming takes off and that provides a new avenue of monetization for ES6 that could come close to replacing the
massive revenue loss from making it exclusive.
I can't think of anything else that would pacify investors and the Board of Directors at this point WRT making ES6 exclusive. I wouldn't be at all surprised if there was huge pressure being put on MS to make Starfield multiplatform ASAP.
It's all about the money. For the important people influencing the direction that MS goes, increasing Xbox user base isn't tenable if it also comes with a massive loss of potential revenue. And right now, MS (Xbox) has failed to show that making a title exclusive will appreciably increase the Xbox console user base to such a degree that it offsets having the title be multiplatform in the first place.
Regards,
SB