I have the Samsung 32" R72 at home (my flatmate's) and although it's a very nice TV, and slightly better than the R51 i just sold, i feel like i want something better. The Samsung Freeview is SLOW, even slower than my R51 for some reason. And the picture quality is just not what i want at this moment in time, i sold my R51 because i wanted better picture quality and better built quality, and the Sony seems to be the only way to go as i don't want to venture in a year-long quest researching all brands and all sets. The 40V2000 is being touted as the best IQ out there for LCDs and that's me sold :smile:
I was actually looking at Plasmas too but to be honest i prefer the less-maintenance-required position of LCDs, regarding burn-in in particular, also for PC use plasmas are hopeless.