It's a complex answer, but let's just say, the 360 was pushed hard, to a place where the PS3 couldn't go with the old tricks. Most of the time the battle was fitting the game in memory, and often to get performance you need to trade even more memory. I can go into details but with such a high profile title I'll quickly get in trouble.
i'm glad you guys pushed the hardware instead of holding back just for the sake of parity. i always felt that in mw2 there were extra cycles and texture bandwidth that was under utilized simply because it would mean a disparity between the xbox and ps3 versions.
too bad this is not how most people will recognize it instead of pushing one console they will view it as poor porting when its obvious that you guys utilized the spus and even took a look at mlaa.