Doing sponsored content does nothing to reviewers integrity, as long as that content is clearly marked as advertisement by the sponsor, not a review.
It of course
can have an impact, as it's providing a financial incentive for largely favourable -or at least, more genteel overage from reviewers. If you're highly critical of an OEM's product, whether in a sponsored review of any other, they are of course not going to be chomping at the bit to provide you with funding just so you can trash them with their own money.
By their very nature, sponsored videos are likely going to be more...even-tempered. That doesn't mean there won't be any criticism of the product, and that doesn't mean the sponsor is telling the reviewer specifically what to say - but it should be common sense to understand that these are essentially, promotional vehicles. You're not going to be offered the opportunity if the manufacturer thinks you're going to be highly critical, doesn't make any sense for them otherwise. Saying "well they gotta make money", while true, doesn't really help as a defense of perhaps questionable practices, as that just says to me "Well shit then, if they will literally
go out of business unless they get sponsorship offers, then that's a pretty powerful incentive to ensure you keep getting sponsored video offers then, isn't it?"?
Now, I do think DF has a lesser chance of being influenced by these simply because of the focused nature of their work - they're still going to report frame rate drops and rendering errors in a sponsored video, as they have in the past. They're not going to be commenting on the politics of a company because that's not really what they do, sponsored or not. And as these games and hardware are owned by millions of other players, blatant misinformation can be quickly pointed out. So I think their past work does give them the benefit of the doubt in most cases.
OTOH, we are discussing this right now because we went from DF videos with short ads about power supplies -> ads about products they actually review -> entire sponsored videos from Nvidia -> an outright AD posted on their channel with no DF contributors.
So apparently there is some...flexibility here.
