And 2013 was a boomtime economy? It is always going to be easier to sell faster with a lower price point but neither company chose to launch in 2013 with a loss leader product so I don't see either of them choosing to do so now. Instead both Sony and MS worked towards a target BoM that would allow them to hit $399/$499(w/Kinect), now we have nothing but solid months of messaging emphasising power and other high value messages. I think both looked at each other and thought that price point was not going to be the key purchasing factor instead they both decided that they needed to win that performance crown, years of Banderas.GIF presumably worked to convince them that was going to be the key to "winning" this gen and all sources for BoM we have point to one north of $450.
Subsidising hardware hasn't been a thing since PS3 and I think the accountants at Sony are not about to authorise that much red ink again, ditto MS.
I do agree Lockhart is a fascinating box but we don't even know what MS messaging is for that, it's going to be more powerful than XB1 so it's not the thin client streaming device I thought it might be but presumably it's not as powerful as PS5. I think the delay on pricing for MS is driven entirely by wanting to bracket the PS5 price point with clear space either side.