Purchasing Behavior May Be Influenced By Vibration Feedback Technology
The study highlights the importance that many active console gamers place on rumble/vibration feedback in their gaming experience across a wide range of game genre. The study also highlights current gamer expectations and desire that the rumble/vibration feature be present in Sony’s PS3 and for the PS3 to include the feature when playing PS1 and PS2 games. The study results indicate that Microsoft may gain share in the next year at the expense of Sony among these active console gamers, with possibly greater gains as consumers learn about the lack of the rumble/vibration feature in the PS3 controller and possibly the console.