“I think HD of any kind is experiencing a lift, as people become more cognizant of the DTV transition,” said Matt Duda, Ultimate Electronics merchandising director of video. “People wonder if they need a new TV, and it’s a great time for retail to capitalize on that. Just getting that footstep in the door is a great way to educate consumers about all high-def products.”
Ultimate Electronics’ BD revenue will surpass that of standard DVD for the first time by August, projects Duda. On a unit basis, BD sales still trail standard DVD at Ultimate.
“There should be a healthy supply by August and [manufacturers] should be caught up in production,” said Duda. “You’re getting five to eight new [BD] players in the market, and you’ll see Blu-ray catching up with standard DVD.”