It seems above board, for the most part. #3 and #11 are iffy. AFAIK, nV has said they'd optimize for games--and repeatedly threw 3DM into that category--for quite a while. #11 is harder to pin down, as I don't think FP blending is a required part of the SM3 spec. But the only SM3 cards out there are nV's, they support FP blending, and they're the only ones to get Far Cry's over-the-top "HDR" treatment.
But, yeah, this does smell of ATi's marketers having to work more with nV's hardware than their own. Maybe ATi's engies/fabs/management will give their marketers some more homegrown material to work with in a few months.