I think what most people are getting confused at is the numbering system for any new cards. AMD have left themselves with nowhere to go, given their history. They've never gone up in less than 10's (ie, no 7971's) and they've never (AFAIR) gone to "even 10s" (ie 20, 40, 60). We already have a 7970, and a 7990, and we're not expecting a 7980, or a 7975, so: where else does a new (more powerful) card sit?
At present the answer is "no where", and I think this is the place most people expect a higher tier card to appear from.
At present the answer is "no where", and I think this is the place most people expect a higher tier card to appear from.