Probably because it would require another backend flow. Another set of masks. Another package design. another bring up. Another set of DFM tests. Its not like, OOh we have this, stamp stamp. Ohh now we have something that is 2x this.
Then there is the additional inventory, demand forecasting, etc.
Trouble being that the same "native dual core" rumors came from chiphell as the rumor that on "RV870" there's a supposed $10 additional package cost.
Comparing additive Sq mm isn't accurate. 4x 180 is likely cheaper to produce and test than 1x600.
If they're 4 individual chips yes; oh and there's no 600sqmm chip from the competing side.
If they can be performance competitive with 4x180 then they likely come out ahead. The can also likely get better power performance out of 4x180 than 1x600 due to inter-die variation.
I believe the latter when I see it; today a 4870X2 isn't consuming less than a GTX280 despite the first being 2*263mm2@55nm vs. 583mm2@65nm nor do I see the GTX295 which consists of 2*520mm2@55nm consume far more than a 4870X2 either. In fact if I can trust hardware.fr's results the latter runs a tad cooler overall:
http://www.behardware.com/articles/747-1/report-graphics-cards-and-thermal-characteristics.html
Needless to say that I personally expect a far more sophisticated power/frequency management on NV's next generation compared to GT200/200b.