AMD and Samsung Announce Strategic Partnership in Mobile IP

Discussion in 'Mobile Graphics Architectures and IP' started by del42sa, Jun 3, 2019.

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  1. Arnold Beckenbauer

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  2. Nebuchadnezzar

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    We'll see how that ends up, but I brought up the Windows topic to Arm in regards to Mali a few years ago and they said they had no plans for it, so for Samsung that's probably one further reason to license AMD. The only odd thing is that initially when it was announced we were hinted at the license terms would prevent such a thing (competing against AMD's markets), so we'll have to see how such an eventual SoC ends up.
     
    Ailuros and entity279 like this.
  3. Silent_Buddha

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    AMD doesn't currently have any real presence in the PC tablet space outside of foldable 2-in-1 devices, so even without contract restructuring, there wouldn't be any conflict there. I could see a Samsung chip potentially being used for a couple Microsoft products. HoloLens as well as Surface X tablets (the ones that are using ARM based CPUs).

    It's also possible that the contract has been amended such that Samsung can go for any laptop line that has previously seen Qualcomm ARM based chips used, like the aforementioned Surface devices. As these could be seen as lost market segments to AMD, then AMD may see value in an ARM chip using AMD GPU tech being used rather than an ARM SOC not using AMD tech.

    A PC VR stand alone headset using Windows on Arm also wouldn't conflict with any market that AMD is in.

    It's also possible that when the contract was negotiated, the whole category of Windows On Arm devices was considered a market that AMD doesn't have a presence in, regardless of whether those devices come in the form of a laptop or desktop.

    Without being privy to the details of the contract, it's hard to say just how restrictive the licensing terms were or weren't.

    Regards,
    SB
     
    #103 Silent_Buddha, May 10, 2021
    Last edited: May 10, 2021
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