Almost 3 Years And PS3's First Party Still Does Not Have A Killer App?

It is not like these games on the 360 were better or did anything more extraordinary. Take Gears of War for example. It does nothing new, and the gameplay is a repetition of cover and shoot.
And came much, much earlier! The previous generation was long in the tooth. XB and PS2 shooters had progressed as far as they could go, and those wanting something new hadn't got anything new, until Gears came along. It was the first real next-generation offering, something far better than people had experienced before, and lots of those wanting a new gaming machine were attracted by it.

As ever, the rule of salesmanship is the right product at the right time at the right price. ony were late, so lost any wow factor. They were expensive too. The right product or not, they were launching on the back-foot. What possible killer application could they have offered at launch? I can't think of any game. I don't think even LBP on day one would have done it. I don't think GT5 on day one would have. The price was just beyond too many people, and PS3 was going to lumbered with a slow start.

I guess we could look for a more popular title following a price drop. eg. A GT5 bundle at a lower price might move a lot of units. The economy isn't going to make that a fair comparison though.
 
I think it's incredibly difficult to have a killer-app with a new IP. If you define a killer-app as anything that surpasses 3M copies sold, you don't have that many of them this generation - 1 from MS, 1 from Ubi, plenty from Nintendo, 2 from Activision and 1 from Bethesda if you count sudden explosion of popularity of older franchises and ZERO from the rest of the industry (EA,T2,THQ,Capcom, Konami and others). In that sense, it shouldn't be surprising that Sony hasn't been lucky so far either.
 
Yeah I believe that the PS3 had the potential killer aps. The quality is there.

The timing and price of the console didnt help though in building consumer awereness.

The offerings where overshadowed by more mature offerings on the 360 which came at a lower price point.

Killzone 2 could have been the success GoW was if it came at November 2006 or 2007.

Uncharted could have been a huge success too if the console was cheaper and more people rushed to own the PS3.

Little Big Planet might have been the next big platformer since Mario 64 or Jak or Crash Bandicood or whatever.

Yet there are games on the 360 of similar or even lower quality that sold better.

Word to mouth was scarce because not enough people owned it

It is not like these games on the 360 were better or did anything more extraordinary. Take Gears of War for example. It does nothing new, and the gameplay is a repetition of cover and shoot. It is the same concept Uncharted followed with the difference that it did more tecnically and offered more exploration.

External factors helped more them than did Sony and I dont think there is much Sony can do unless Sony spends tremendous amounts in marketing and does a significant price cut to accompany that marketing.

Good games are not enough. They need to do something about the external environment of th emarket

Price and marketing don't really matter much when it comes to killer apps. In my original example I cited the example of Gears of War: launched when the 360 was at $399 yet it was still able to sell 1million units 1st month, something no PS3-exclusive game has been able to come close to (I guess MGS4 was kinda close). InFamous had a huge marketing push and I saw commercials everywhere: on TV, in the movies, on the internet, everywhere. But it barely made a dent in sales. The thing that we don't like to admit is: despite the quality of these PS3 exclusives, they lack something that draws the masses to buy these games.

The concept behind a killer app isn't hard: make a game that has a draw, and make it something you can't get on another game. When Gears of War first came out, it was the first game that really showed off "next-gen" graphics, with amazing production value/polish, plenty of gore, and really cool weapons like the chainsaw gun. If you wanted that experience, you get a 360 with Gears of War. There really wasn't any other game like that. When COD4 came out it was very innovative: take a franchise that was already pretty popular, but put it in a whole new setting: the modern setting. Add amazing graphics and polished multiplayer, and it was bound to sell truckloads. For those who were sick of all the WWII and space shooters, who wanted a different kind of FPS, COD4 was the place to go. And once you have that killer app, the sequels just builds off of that brand. CODWAW didn't do anything new, in fact it was pretty derivative, but it sold off of the COD brand that was built from COD4. The GT series haven't really innovated in years, but it sells off of the GT brand and keeps the quality up. Unfortunately for Sony, its new IPs have not been able to establish themselves as killer apps, so its sequels are all pretty much doomed to sell decent, but never approach the sales of a Gears or GT.

Regarding Killzone 2: timing was a big part of it. It was released in a slow month (February), the marketing wasn't really there, the PS3 hasn't had a price drop in nearly two years, and the delays really hurt its hype. Had it been released in November 2007, during the holidays, coinciding with the 399 price drop and good marketing, I'm sure it would have done much, much better. But in 2009, why would I bother getting Killzone 2 when I already have Resistance 1/2, COD4, CODWAW, Resident Evil 5, and so on? For the marginally better graphics? It doesn't really offer anything that separates itself from the competition the way Gears or Halo did.

Regarding LittleBigPlanet: I'm not sure what went wrong with this game. All the pieces were there: it was innovative and different. It's a quality game with very good reviews. It has great multiplayer and infinite replay value. Ultimately I think some flaws with the game really hurt its word of mouth and never allowed it to take off. Flaws such as floaty controls, confusing layers, lack of a coherent story in single player, and so on. Also, what audience is this game supposed to target? Some of the platforming I've played in single-player seemed too hard/technical for 8-12 year olds, it's not really hardcore enough to capture the 13-25 year olds, and it looks too kiddie for the older crowd. I think the game was a great idea that faltered on execution which prevented it from really taking off.

In general: Sony's motto has always been to fill up different genres with its first party offerings, but what it really needs to do is carve out new genres and innovate in existing genres. Its strategy is great for giving its users a variety of quality games, but terrible for creating killer apps.
 
Yeah I believe that the PS3 had the potential killer aps. The quality is there.

Who, what, when, where, why, and how. It is easy to follow, but properly reading consumers (the market), formulating an idea and approach the creates a desire in that market, and executing on time is a big difference from "could've, would've, should've."

The timing and price of the console didnt help though in building consumer awereness.

The platform has over 20M units in the wild, lets keep that in consideration. Sony on the PS3 has failed, with that sort of insall base, to generate software that resonates across the majority of the install base. Further, it is relevant that the Xbox 360 did a lot of console units at $400 and had its first killer app, Gears of War, at that price point.

If Sony was creating compelling software that resonated in the market in current market conditions there is the potential. But as I said in the other thread almost everything about the PS3 platform smells of poor planning, execution, and follow the leader.

The offerings where overshadowed by more mature offerings on the 360 which came at a lower price point.

Yes, it is difficult for anything to be considered a killer app when the competition releases something better, sooner, and cheaper. Being comparable, later, and more expensive is a horrible business strategy. It doesn't create the sort of consumer desire necessary for strong sales. Just ask MP3 makers who have found that even edging out in features and beating on price makes it difficult when you are the "follower" and are fighting up stream for mindshare.

Killzone 2 could have been the success GoW was if it came at November 2006 or 2007.

...

It is not like these games on the 360 were better or did anything more extraordinary. Take Gears of War for example. It does nothing new, and the gameplay is a repetition of cover and shoot. It is the same concept Uncharted followed with the difference that it did more tecnically and offered more exploration.

Nesh, I don't really agree. First off is that Shooter consumers are a picky lot. They either want something extremely fine tuned (CounterStrike, Halo) or they want something really innovative that progresses the genre in new directions.

Gears, in 2006, did a number of things. It obviously had next gen graphics, but it also had gameplay more intune with consoles/gamepads. It was more tactical, very "mature" and it resonated as a "fresh" experience. Further, the gameplay was snappy (something you would expect from Epic). The online multiplayer was also one of the first big hits this generation.

Killzone committed a carnal sin in the opinion of a lot of shooter fans, and I am not talking about E32005. Regardless if a large percentage of KZ2 gamers like the controls enough consumers did not and the reports about how it controllers were a MAJOR turn off. On a PC board I participate in the number of PS3 owners lamenting the crappy controls was significant. It is very, VERY difficult to take a statement stating KZ2 could have been the same success of GeoW2 if it had been released 2 or 3 years early at face value when a core element drawing gamers to the title causes such vocal friction. Shooter fans can forbare a lot of sins, but sluggish controls is not one of them. Toss in the dynamic that there are "shooters" and then there are "shooters that bring new gameplay dynamics to the table" these are two very significant issues.

KZ2 has great visuals, but it would be quite interesting to do blind survey's of casual fans of both games. KZ2 is technically more advanced, but the question is what would consumers say about the visuals (which is the pixels on screen, not the technology making it go). I am not sure KZ2 even wins here.

It is easy to say KZ2 would have done great if it was a 2006 launch title. But KZ2 would NOT be what it was if it was released in 2006. Two other points: games like CoD4 (well renowned for GREAT controls on PC and Consoles) excellent NOT due to fancy technology but some really basic design choices. They went with framerate and snappy controls. They went with a theme known to resonate with general consumers. They also went "low tech" with their online system but create a product many consider the best multiplayer game on the market due to the way perks work (mini-RPG like). CoD4, after suffering through a meh CoD3 the year before and "yet another WWII shooter" in 2005, was able to stand toe to toe with Halo 3 and sell great on the 360 AND PS3. That was 2007. The PS3 install base has grown and the positive momentum on KZ2 had grown and there is no reason that KZ2--if it deserved it--didn't sell VERY well on the PS3. Moving units in large numbers may have been a difficult task to ask, but in the least selling a couple million units out of the gate wasn't asking too much.

The second point is related to timing. KZ2 is 2009. Besides Gears being a 2006 title look at what some of the major titles brought to the Shooter genre since 2005. Games like Gears 1/2, Halo 3, Battlefield Bad Company, CoD4, and so forth brought a lot of new dynamics and features to the genre. Even games like Prey and Far Cry 2 brought new things to the genre long before KZ2 reached consumers. And if it is a simple graphics issue there was Crysis in 2007 and Crysis Wars in 2008 that blow KZ2 away.

All this to say the KZ2 would not have been what it was today if it was released in 2006. Further KZ2 is as much a victim of having a Great title hurt by missing the boat on core issues (controls??!) and being a victim of Sony overhyping the title instead of letting the game have its own legs to stand on.

But most of all it is PS3 consumers who are to blame. If they enjoyed the game they would have purchased more units. This is positive vibe. Further if people enjoyed it a lot it becomes viral--a ton of chatter about the "Killzone Moments" and how everyone is aching to PLAY NOW. All your friends are on KZ2 playlists, talk about it, and are telling their friends they MUST get a PS3 to play this AWESOME shooter.

Uncharted could have been a huge success too if the console was cheaper and more people rushed to own the PS3.

On a cheaper console maybe Uncharted would have. But it wasn't a killer app in that it didn't sell amazingly and it didn't push console sales.

Further, my opionion is that Sony really missed the boat (again) with titles like Lair, Heavenly Sword, and Uncharted because they failed to adjust to the change in the NA market, notably that many early adopters expected multiplayer. This is a huge impact on sales and desirability. The 360 has its own share of really good games that just didn't provide the right features at the right time to excite consumers--and invested in features that did not excite consumers. Hit and Miss.

But again Uncharted didn't start off too hot with the PS3 consumers it DID have, so I am not sure why the PS3 being cheaper makes it an "killer app."

Little Big Planet might have been the next big platformer since Mario 64 or Jak or Crash Bandicood or whatever.

Probably not. Price aside the genre is very difficult to break into and there is a "magic" of accessiblity and replayability and "connecting" with gamers and their imagination. Mario 64 is a good example of doing something special at the right time. Sunshine fixes many M64 issues and looks a billion times better and was on a cheaper console, yet it didn't attain such lofty status.

Even if LBP was on the Wii I am sure its features would really appeal to that market. The "world creation" features appear frequently to appeal to the hardcore who spend hours upon hours gaming and have the patience to create their own games. Is that a defining feature of MILLIONS of platform gamers? Are there even millions of platform fans on HD consoles??? Are there millions of consumers in 2008 who will buy a console for the single purpose of playing a platformer? I am not sure there is. But there are millions of FPS and Racing and RPG fans who do just that. Again, right time/place and audiance appeal.

Now if a title like a Killzone did a FC2 map editor and a Kodu style Logic editor--NOW we are talking KILLER APP. There are millions of FPS gamers and in the PC world modding is a favorite pastime of many.

Yet there are games on the 360 of similar or even lower quality that sold better.

That isn't saying anything, unless you are trying to say the good 360 games are inferior which is non-sense.

The PS3 has poor and average games that outsold good, even great, games on the PS3 (and 360!) Not every good game sells well, not every bad game sells bad.

On a platform that is self-sufficient most really good games sell at least ok, and almost all exceptional games sell well. There will be exceptions, and there will always be "the ultimate virtual gardening game" that bombs due to obvious reasons, but if you make an exceptional shooter, RPG, racing game, etc where you hit the right features at the right time and appeal to the market while avoiding any "game stoppers" it should do ok. That isn't to say that some killer apps don't have serious flaws--some have big ones! But there is the balance of consumer desire and opinion and if consumers as a general group can overlook spawning enemies (CoD4 for example) due to other elements overwhelming the experience then who is to argue with what consumers want?

People buy what they want. Popular opinion, critics, marketing, etc influence such, but at the end of the day they go to the check out counter and have to select their purchase. No one makes people buy games. Big market titles will always have an advantage in marketing exposure but with PSN and Live these days and free media sites online and the HUGE viral community of hardcore gaming fans it is difficult for great games with no vital flaws just sinking into oblivion.

[quiote]Word to mouth was scarce because not enough people owned it[/quote]

Circular arguemen. If more people owned it it woujld be more popular! If Sony cannot get their own consumers to buy it I am not sure why it should become a killer app or considered "comparable" to such.

External factors helped more them than did Sony and I dont think there is much Sony can do unless Sony spends tremendous amounts in marketing and does a significant price cut to accompany that marketing.

Yeah, competiting does make your products more compelling! Also putting your money in the right places at the right time. As noted in why I don't own a PS3 thread the PS3 platform is a mess.

Good games are not enough. They need to do something about the external environment of th emarket
That is partly true.

But that won't be enough. If they want a killer app it needs to be something the 20M+ PS3 owners actually WANT. Then it will get great word of mouth through friends as well as the press for good sales.

Some killer apps are manufactured. But some of the best/long lasting, like a Halo 1 or BF1942, were built squarly on the titles doing the talking. Sony can probably manufacturer killer apps (MUCH easier when one already exists, ala a franchise like Halo or a GT) but if they want killer apps they need to start making software people REALLY want, enough to buy the console, and they need to have the "corner market." Tossing out an also ran KZ2 when your competitor is eating shooter fans alive (Halo, CoD, Gears) isn't gonna work. Sony needs something...

Killer!
 
PS3 didn't have a single title that attracted millions of buyers. Some will say the killer app was BluRay, which attracted the first few million buyers. I personally doubt any game could have been a killer app able to sell 10 million units of a $600 console, especially when the HD console experience was a year old. If PS3 launched with KZ2 a year before XB360 and Gears, I dare say the roles would be reversed, but the economics and technology just couldn't ever manage that. Guerilla and ND and Insomniac, and every other developer, needs time with the machine to make it sing.

I think that's part of the beauty or genious of MS's approach with the X360. In going out of their way to make it as similar to PC as they could within the constraints of a fixed target console, they eased development for launch titles.

Considering how relatively quickly Epic were able to port UE3, create assets for Gears, and launch that soon after the console launched is absolutely amazing for the graphical generational leap it had over everything else at the time.

I personally believe that was only made possible by the fact that X360 development could "relatively" easily leverage PC dev experience.

PS3 devs were facing an incredible uphill climb the entire time in comparison.

Transition from PS2 to PS3 wasn't easy. Xbox to X360 was a relative walk in the park in comparison especially when you consider Halo 3 started development on Xbox 1.

PS3 being late put additional time pressure, on top of the time pressure of learning and coming to grips with a completely new architechture.

Hindsight is 20/20 and all. But looking back it's hard to think Sony even had a chance. The brand has been able to carry them thus far. But they haven't done much to exploit that brand either. As with others I believe they should tried to tie the PS3 more closely to the PS2/PS1 by launching sequels of some of the stronger IPs.

Looking back at PS2, it was those existing IPs that gave it a bit of a push as the new IPs were being developed and fleshed out. FF-X for example gave the PS2 and immediate relationship with the PS1 and tied them together as just an evolution of gaming flowing along.

The PS3 has been a rather jarring and haphazard mess, IMO. But I don't think devs are entirely to blame here. I think the difficulty of programming on the console precluded any dev house wanting to release their premium IPs until they felt they had a good grasp and could do the IP justice.

Just look at how long it is taking to get FF XIII, GT5, GoW 3, etc. released. I'm sure all of those started developement quite a while before PS3 launched.

Then compare that to how long it took to develope and launch Gears.

Yes, a multitude of factors this generation has allowed X360 console and games to hit first and hit hard.

It's almost like MS took a look at what Sony did with PS2 to continue the popularity of the PS1 and followed that route by introducing a few key new IPs to impress, but then backing it up with tried and true sequels to popular IPs to shore up the userbase and grow it.

Regards,
SB
 
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Just look at how long it is taking to get FF XIII, GT5, GoW 3, etc. released. I'm sure all of those started developement quite a while before PS3 launched.

You have a point, but I'll point out that GOWIII's development didn't start until they wrapped up GOWII on the PS2.. so that pegs it around spring 07. They are getting help from both Insomniac and ND though.

GT5.. well PD delayed games even on the PS2 so that doesn't come as a surprise but I think FFXIII fits the bill perfectly.

For all the noise Itagaki made praising his programmers, I'd have to give them props for putting out a relatively polished effort like NG Sigma in mid 2007 when everyone was still having a hard time with the machine.
 
It's almost like MS took a look at what Sony did with PS2 to continue the popularity of the PS1 and followed that route by introducing a few key new IPs to impress, but then backing it up with tried and true sequels to popular IPs to shore up the userbase and grow it.

Regards,
SB

They learned a ton from ps2. It was a smart idea to study such a successful platform. But they also learned what not to do by also looking at ps1. Ps1 was very easy to program for and took dev support away from Sega Saturn. Ps2 was a pain to code for and didn't start producing graphics that were even comparable to Dreamcast until a year after launch.

MS knew they should emulate much of what ps2 did, but also knew they needed to have the edge in ease of development.


The thing that makes me nervous is the big leader this gen is Wii.


The ONLY thing I hope MS emulates from Wii is motion controls. :mad:




It still surprises me to see some here not see the connection between Sony's decisions on ps3 and the arrogance in those decisions. Some might not call it that, some might call it foolishness. Either way, I believe it was an intel head honcho that said "only the paranoid survive". Sony certainly could have used a bit more paranoia this gen.

I certainly hope they are taking the competition seriously now and moving forward.
 
The reasons PS3 top titles have not sold zillions of units are complex. A mix of circumstances that, one by one, couldn´t be definitive, but puts together make a difference.

FMPOV Sony was blinded by hardware and technology. They are putting an extraordinary effort in order to improve the look of their games, but at the same time are forgetting the "feel". Now, we can see some titles that moved XTS and, in fact, they´re not technical masterpieces by now, but in the correct timeframe they sold millions.

The investment in building EDGE, Uncharted and Killzone 2 is, without a doubt, huge. Some of their capabilites, the way the hardware is exposed to developers, the thrill of visuals is improved massively in PS3 year by year, but what? They looks like freaking bastards focusing in detail, in a detail that make teachies fool but, what about sales?

From that perspective, the correct answer to XTS best sellers has been pointed now in this thread: known titles with a minimum of polish and, first and foremost, NAME. Sony needed God of War II to appear in PS3 at launch. It would have been a upscaled version of the engine, it would be obsolete a year later, but fans would have bought it. Zillions of advertisements, the Kratos face everywhere, a effective marketing campaign (à la Halo 3) with CG´s if necessary.

They summarised all hype in 2005 E3 with target renders. Why not repeat the strategy? Halo 3 ads are absolutly misleading... the CG quality of some of them, the "religious" feel that is put behind the main character of the epic saga is totally overwhelming. You feel as if you were a bastard if you don´t "believe" in Master Chief. The campaign was, from the ground up, builded upon the concept of "crusade". You were in a crusade, in fact, MC was a crusade and a martyr, a "been" that was going to sacrify itself for "us". WE need to help him. Awesome.

An adequate mix of God of War II as an opening title, facing directly Gears/Halo3, a rushed Polyphony Digital Gran Turismo 4 HD with zillions of content upscaled, just the version of PS2 with improved graphics, on-line and few more (even not interiors, see Forza 2) and, just after that, a massively announced MGS4, with the help of the others titles that are now in the platform (Uncharted, Resistance, Motorstorm) woud have been nice.

Enough to beat competition? Not at all. XTS is extremely solid and MS have done things right. The price is ultra-competitive and they ALREADY have their flagships. Marcus-MC are freakingly hard to beat in terms of difussion and public knowledge. The war of marketing is over, I think.

And "faces" Sony had at least two. Nariko was an spectacular character to work with. Even their end in the title would have make her better to make people cry in a well tuned marketing campaign. Snake is... Snake, and the sackboys are lovely.

But it´s not everything about marketing and timing. It´s the same complexity that makes PS3 interesting because of the quality and thechnology that empowers their best titles what makes PS3 so expensive. Too expensive. The already mentioned "mass-market price" was missed last Holidays and MS make a good, a fantastic profit of it. 400 is too high to begin thinking in PS3 as a gift for a boy in many cases. Their "charm" is fading, just because the youth is looking to XTS, a cheap box with adecquate funtions and good performance and -the most important thing- with 1. "momentum" and 2. a broad install base in their environment: students, people leaving school, etc.

The adolescence is now MS patrimony. The adolescence is gremial and obstinate; the competition in terms of install base, by a large margin, is over.

This strategy of focusing in a broad spectrum of titles owned by Sony and the emphasys in tech, nevertheless, could be a way to assure their long term survival, maybe in a secondary role (as Nintendo did past generation), with a hardware well developed and a bunch of well-known, solid franchises that could sostain hardware without massive support of third parties. Sony can not offer a "Mario" name and level of polish because their franchises are too new; but maybe Killzone 4 or Uncharted 4, Resistance 4 and Motorstorm 4 can be the reasons to buy a more modest Playstation 4 in some years.

What is not debatable is the great quality of firs-second, even third parties helped by sony, titles that PS3 offers. Maybe an aggresive cut in price could improve sale rates. It´s VERY debatable, tough, if Sony can afford it before this Holiday. Even if it´s a need form the bussiness perspective.

Regards.
 
I' m thinking that two point is really importants to understand "why first party PS3 are not Killer Apps", this is base from knowing lamba people (people who not past time on forum or game site) who got PS3:
- First category: Blu-ray player… yes they used PS3 for 90% for blu-ray, and gaming is only for IP they're knowing when they're younger and PC gamer, so COD 4, …
- Second category: Playstation brand, they got PS1, PS2, so PS3 is natural… but here also they play 90% of IP they known COD, GT, MGS, Lara, or like Drake's who is for them in the same… and strangely they don't really interested in IP like God of War, KZ, LBP…

I'm thinking that a lot of PS3 owners are in these two categories so they don't know the news IP and don't interested in them, they're "casual gamer", they don't lost time in seek about games and generally buy their game on the resale market… Yes they use internet but not for games survey…
 

Please be shorter and to the point because I dont have enough time in my hands. The bigger the reply the bigger the time I ll have to spend to address your points and it might make the discussion less enjoyable for both of us. I ll try to be as brief as possible. I think you are often repeating my points in different words.
:smile:

You are simply downplaying the importance of word of mouth. Its not just about making a game that people want. The consumer doesnt always know if he will want something until enough people talk about it at the right time. And when I say enough, I dont talk about absolute values here. I talk about relative comparisons. You ignore the relative strength of competitor's presence in the market. The 360 came first at the right price with some great games. Competition begun with a bang and continued with a bang. Sony begun afterwards with a whimper, and then started the bang, but the bang of competition already multiplied because the early adopters werent enough to counter it. Its the beginning that Sony should have done well.

Both Sony and MS have almost identical offerings but there is a lag between the two similar life cycles. This is what would have happened to the 360 if it started at a $600 price point 1+ years after the PS3. its not simply about offering what people want.

Regarding Gears and Killzone 2. Gears had its fair share of issues as well. But people were more forgiving because it came at the right time. There were online and weapons imbalances. It was also one of the games that had a tremendous amount of online exploits. Gears 2 continues with its own problems. So by no means I can agree that it was because it satisfied the desires of the picky shoot-em up gamers.

Compared to COD4 I can agree though that KZ2 online portion doesnt appeal as much (COD4 offered an attrocious SP experience though). The online component is the most important portion for FPS's today in order to succeed and its art direction isnt appealing to the majority of FPS fans and wont even give it a try.

As for Uncharted it just came late and the install base was small then. The demographics wasnt varied enough due to the PS3's initial price point.

Lair and HS shouldnt even be mentioned since they lacked as games in general.

Regarding LBP you mentioned by yourself what I have been saying from before. :"(Mario 64 is a good example of doing something special at the right time)"

Actually most of the rest of your post is a repetition of what I have been saying all the time so I wont get into those parts.
 
Please be shorter and to the point because I dont have enough time in my hands. The bigger the reply the bigger the time I ll have to spend to address your points and it might make the discussion less enjoyable for both of us. I ll try to be as brief as possible. I think you are often repeating my points in different words.
:smile:

You are simply downplaying the importance of word of mouth. Its not just about making a game that people want. The consumer doesnt always know if he will want something until enough people talk about it at the right time. And when I say enough, I dont talk about absolute values here. I talk about relative comparisons. You ignore the relative strength of competitor's presence in the market. The 360 came first at the right price with some great games. Competition begun with a bang and continued with a bang. Sony begun afterwards with a whimper, and then started the bang, but the bang of competition already multiplied because the early adopters werent enough to counter it. Its the beginning that Sony should have done well.

Both Sony and MS have almost identical offerings but there is a lag between the two similar life cycles. This is what would have happened to the 360 if it started at a $600 price point 1+ years after the PS3. its not simply about offering what people want.

Regarding Gears and Killzone 2. Gears had its fair share of issues as well. But people were more forgiving because it came at the right time. There were online and weapons imbalances. It was also one of the games that had a tremendous amount of online exploits. Gears 2 continues with its own problems. So by no means I can agree that it was because it satisfied the desires of the picky shoot-em up gamers.

Compared to COD4 I can agree though that KZ2 online portion doesnt appeal as much (COD4 offered an attrocious SP experience though). The online component is the most important portion for FPS's today in order to succeed and its art direction isnt appealing to the majority of FPS fans and wont even give it a try.

As for Uncharted it just came late and the install base was small then. The demographics wasnt varied enough due to the PS3's initial price point.

Lair and HS shouldnt even be mentioned since they lacked as games in general.

Regarding LBP you mentioned by yourself what I have been saying from before. :"(Mario 64 is a good example of doing something special at the right time)"

Actually most of the rest of your post is a repetition of what I have been saying all the time so I wont get into those parts.

Not to hijack your discussion, but these are still coulda woulda shoulda.

What can Sony do now to produce a killer app?
 
What can Sony do now to produce a killer app?

What can anyone do? It's just lightning in a bottle unless you have some IP that sells no matter how mediocre it is because of a loyal fanbase (Halo 3) and/or mega-hype (GTA4). You cannot plan a big seller, you can only plan on making a good game.
 
Not to hijack your discussion, but these are still coulda woulda shoulda.

What can Sony do now to produce a killer app?

I doubt there is much they can do now.

There is only one title that guarantees to do it and thats GT5.


Besides with such a price tag that existed for so much time (almost two years or ist it 1+?), the potential buyers that would purchase a console at this price are minimum.

They need a price drop to accompany a release of such a title in order to sell enough hardware and software
 
I doubt there is much they can do now.

There is only one title that guarantees to do it and thats GT5....

Is that a guarantee though?

Is the Car market still big enough to drive $400 boxes?

Would these potential buyers not be swayed by an earlier release of Forza3?




I agree the minimal thing Sony needs to do is drop the price to $300. The market opens substantially at that price.
 
What can anyone do? It's just lightning in a bottle unless you have some IP that sells no matter how mediocre it is because of a loyal fanbase (Halo 3) and/or mega-hype (GTA4). You cannot plan a big seller, you can only plan on making a good game.

Halo 3 mediocre? Hardly, and I'm not exactly a fan of the franchise either although I liked Halo 1 for the whole ringworld inplementation. It also still has one of the best vehicle implementations in a FPS. I can't really think of any other FPS that has done vehicles as well although the Battlefield series comes close.

However, it continues to have one of the best multiplayer implementations to date on a console, although COD has arguably surpassed it.

Regards,
SB
 
Please be shorter and to the point because I dont have enough time in my hands. The bigger the reply the bigger the time I ll have to spend to address your points and it might make the discussion less enjoyable for both of us. I ll try to be as brief as possible. I think you are often repeating my points in different words.
:smile:

Get a blog if you don't want a discussion. And I was to he point--but it takes a thoughtful reply to interact with opinions presented as "statements of fact." As it is your below response doesn't quote me and yet again categorically states things I didn't say. You would have been better off just ignoring my response if you didn't want to honestly interact with me.

You are simply downplaying the importance of word of mouth.

Where do I do that... I presented it as a multifaceted issue where word of mouth is actually quite relevant. As I pointed out online games requite social and offer value and that is something a lot of Sony 1st party titles failed to address (Uncharted, Lair, Heavenly Sword, etc). Further Sony had a lot of word of mouth--the nasty aura of their poor PR, a number of 1st party duds, downplaying traditional exclusives (like GTA), performance issues on their platform, HD optical war, etc.

But as far as games were going they as a 1st party have failed to produce titles that people wanted when they wanted them. Take KZ2 as an example. It was late. Better looking games were already on the market (e.g Crysis) and the, "OMGWTFBBQ!" next gen graphics leap was already done by Gears in 2006. But word of mouth...

If anything, the WORD OF MOUTH of FPS gamers kevetching about the poor controls in the demo was a great example of WORD OF MOUTH biting a title with a dubious track record (KZ1) to begin with.

As I mentioned (I wasn't ignoring word of mouth) there have been a number of classic examples of smash hits being built on word of mouth. And overhyped turds being cut short due to the same.

Its not just about making a game that people want. The consumer doesnt always know if he will want something until enough people talk about it at the right time. And when I say enough, I dont talk about absolute values here. I talk about relative comparisons. You ignore the relative strength of competitor's presence in the market. The 360 came first at the right price with some great games. Competition begun with a bang and continued with a bang. Sony begun afterwards with a whimper

Pretty low view of consumers there. With hundreds of titles released every year it is difficult for peak exposure, but consumers have all sorts of criteria for games that are influenced by other factors. But it isn't hard to say Nascar fans want good Nascar racing games, or that Halo fans want another Halo. As far as features people ask for stuff all the time, the issue is picking the right features that are technically possible and are the most appealing.

Part of it is luck, but some companies make more luck than others.

Both Sony and MS have almost identical offerings but there is a lag between the two similar life cycles. This is what would have happened to the 360 if it started at a $600 price point 1+ years after the PS3. its not simply about offering what people want.

As I said they want what they want, when they want it, at the price they want. It seems the reason you aren't quoting me is because your response is pre-canned and ignoring my points.

As for almost identical offerings I disagree. The lifecycle is a difference, but cost of entry is quite divergent as well. In terms of software multiplatform has been an issue for Sony (smaller back library, less quality) and in terms of exclusives MS has more, in more genres. In terms of 1st party published titles life cycle is a huge issue--as I noted--and Sony being 2 years late "been there done that" isn't what I would call "identical."

But none of this really addresses a core issue: Sony's own consumers aren't making titles into Killer Apps. If KZ2 was what you say it is, with 20M customers the title should have generated significant word of mouth and sold well. This in turn has a positive effect.

Regarding Gears and Killzone 2. Gears had its fair share of issues as well. But people were more forgiving because it came at the right time. There were online and weapons imbalances. It was also one of the games that had a tremendous amount of online exploits. Gears 2 continues with its own problems. So by no means I can agree that it was because it satisfied the desires of the picky shoot-em up gamers.

Well to the point: you are wrong! :LOL:

Shoote fans are picky--especially about controls.

Are you a serious shooter fan? If not I would back off this point because I don't think you would understand that shooter fans want responsive games and a pretty game with crappy controls = a crappy game.

No amount of hype, pixie dust, corporate magic marketing, and platform advocacy can diminish such.

As for Gears1 it did have issues, but those didn't diminish the "funfactor" nor were they "show stoppers." The game brought a new gameplay dynamic to the masses as well as a fresh take on MP as well as Coop. It had great graphics for 2006 (MUCH better than PS2 graphics) and sound.

No game is perfect, I never said a killer app needs to be (I said the opposite). But Gears was "first" (your point, one I already made as well) and did the things consumers wanted on a platform they had or was more accessible. It doesn't really matter if a game in 2009 brings similar things to the table when consumers moved on. Introducing a Tetris clone in 2010 isn't a certain success. Doing so with broken controls makes it even harder...

Compared to COD4 I can agree though that KZ2 online portion doesnt appeal as much (COD4 offered an attrocious SP experience though). The online component is the most important portion for FPS's today in order to succeed and its art direction isnt appealing to the majority of FPS fans and wont even give it a try.

COD4's SP is loved by a ton of gamers. For those who are looking at technology they will pretty much hate it, but what gamers here at B3D miss is that the game has an excellent "story" for a shooter, good pacing, a lot of variety, and is an over the top movie experience. It isn't intended to be an AI showcase. Their AI sucks, but so does every other game out there. Just some are worse than others! COD4's weakness in AI though didn't detour a lot of consumers from LOVING the experience.

And it doesn't hurt that COD4 has great direction and production values set in a time people WANT and a conflict they can relate to. But that is kind of a side point because KZ2 was quite interesting to me in the MP arena, and what turned off a ton of the people I know is hearing people who BOUGHT a PS3 for KZ2 and hate every moment of it. So yes, I won't even give it a try when my MP Shooting buddies lament the controls and the general online integration issues.

As for Uncharted it just came late and the install base was small then. The demographics wasnt varied enough due to the PS3's initial price point.

The install base was large enough to foster MUCH better sales (as the 360 and Wii show at comprable times in their install base and software sales at the time).

To be short and blunt: The PS3 has, and has had, the install base to have HUGE selling software. A couple Multiplatform games HAVE sold really well. This is an excuse not based on facts. The facts are the PS3 could sustain huge selling software IF the software exhisted that appealed to PS3 consumers.

Maybe Sony needs to look at Nintendo and re-invent itself and start making software that their fans want.

Actually most of the rest of your post is a repetition of what I have been saying all the time so I wont get into those parts.

The problem I see is you have distilled the issue down to one point. I think it is much more multifaceted and Sony didn't only lose on price point, being a year late, or offering "similar" software later. I think it is a cascade effect of a whole host of issues (including the dubious quality issues) compounded by the fact there is successful software on the PS3, it just isn't Sony's IPs at this point.

I think Sony has misunderstood a couple markets, and this is an important point. I think their general inexperience in the popular shooter genre has hurt them (there is a reason Halo and COD have snappy controls). I also think their attitude toward online with the PS2 and lack of preperation for online being a key component, hardware and software, for early adopters in this generation has been an issue that made many of their titles less compelling.

And I am going to agree with DonaldDuck, I think Sony put themselves in their own corner with the delay/pricing and rhetoric and have been far too focused on evangalizing technology over the merits of "fun gameplay" and would have been FAR better off getting GoW3 and GT5 out the door in 2006/2007 and taking an iterative approach instead of the one they have taken. It is going to be difficult for GT5 to be the killer app it should be when the 360 has more racing games, more racing sims, and FM2 will probably be out 3 years before GT5 and FM3 will have closed the gap in some areas and excell in others. As a racing fan, from my meek opinion, I have to say that getting a cheaper cnosole for more game time with a genre I like is a better move. I am sure other consumers think the same way. But what is left to be seen is whether PS3 owners are going to buy 4-6M copies of GT5 in the first year. It has the install base and there is no reason it shouldn't. So far PS3 consumers haven't be pulling the numbers they should on exclusive content.
 
Is that a guarantee though?

Is the Car market still big enough to drive $400 boxes?

Would these potential buyers not be swayed by an earlier release of Forza3?




I agree the minimal thing Sony needs to do is drop the price to $300. The market opens substantially at that price.

Not if they want to play with their G25.
 
Not if they want to play with their G25.

We have no idea what the racing wheel options will be with Forza 3... if MS is on the ball, they will do something about the G25.


Edit - I think Sony's slow ramp up with the games has been the critical problem. Whether that happened due to difficulty of developing for the PS3, or was planned that way due to the hardware cost, is a question we'll probably never know the answer to.


1) Uncharted would have been an amazing launch title. Drake would have been the face of the PS3 for the rest of the console generation. Gears of War would have suffered that holiday against it.

2) God of War 2 should have been PS3 exclusive when it came out - even if it was just the same assets drawn at 720P, or just given a "Perfect Dark Zero" type of visual upgrade. Fans would have paid the cost of entry to play this game, as the GoW hype was at its peak at that time.

3) GTHD should have been released as a launch title, even if it was half-baked, it would have attracted tons of people and held them over until GT5.

4) Killzone 2 should absolutely have been released in a holiday season, regardless of which year it was in. It would have been mentioned in every article about the 360's holiday heavyweights (i.e. Gears 2 last year, ODST this year), and would have gained tons of exposure that way.
 
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What can anyone do? It's just lightning in a bottle unless you have some IP that sells no matter how mediocre it is because of a loyal fanbase (Halo 3) and/or mega-hype (GTA4). You cannot plan a big seller, you can only plan on making a good game.

In terms of Killer Apps, Sony would be so fortunate to have Halo. Yes, it has a loyal fanbase, but Bungie/MS also gave them what they wanted: A polished title, "more is better" approach, that change things up substantially and didn't break the things fans liked. They already had 8M potential customers, so why alienate them? Looking at FF, GTA, MGS, etc franchises and some of the archaic and odd game design choices it is easy to overlook the positives in iterative franchises, but I think this much is clear: Halo 3 isn't mediocre unless you have a different definition of mediocre.

I know you lamet the graphics, but there is more to a game than graphics, especially when you talk about features. Besides the AI being tops in its class how many big FPS titles have integrated video tools and picture taking in 2007? Map tweakers? How many with working matchmaking, lobbys, and "in and out" friend's lists? The online in Halo really sets it apart and people come back because the gunplay is excellent (not just "big guns with pretty explosions") and the vehicles strike a good balance and it has class leading MP, both competitive in various varieties and 4 player coop. As I pointed out to Nesh, you can either focus on "visual tech" or gameplay tech and Halo 3 is clearly a title that said, "Lets take what we do good, and toss in a ton of social features and refine our foundation to be the best Halo ever to make Halo fans happy."

There are a lot of things to lament in Halo 3 (lack of server browser and Forge map brower is DUMB DUMB DUMB), the graphics could have been better in many places (animation, IQ improvements in Shadows and filtering on large flat surfaces that abound in the game, character design, basic tech like grass, etc) but the graphics aren't "horrible" per the consensus (just look at the reviews).

The number of FPS titles that are buggy (basic collision issues), have broken/dumbed down gunplay, horrible pacing and AI, remedial online, poor vehicles, mundane map design, and so forth is astonishing. I think it speaks volumes where you see titles like Halo 3 and CoD4 that have excellent core mechanics and are clearly iterative progressions of successful formulas with new tweaks and value added to the package--and how consumers are excited to purchase them.

A game I really like, BFBC, is a good example of a great idea and tech that has some MAJOR design flaws that take an experience hat could be amazing and frustrates it. When your game has limited AI, funky controls, and spartan MP options online and for Coop that isn't enough to offset technical achievements. I would love for CoD4 or Halo 3 to use Frostbite or Dunia for engines but I would NEVER want either of those games to have BFBC or FarCry 2 story, pacing, gunplay, featureset, etc.

People can not like certain games, but to call something "average" by limiting the virtues by which a game is weighed, ignoring a host of critical reviews and consumer purchasing has less to do with the value of the product and more to do with persoal taste.

But as I said, Sony would be lucky to have an FPS like Halo. They would even be more lucky to have Halo consumers on their platform. If they had IPs like Halo with a rabbid fanbase (wonder how that happened on such average products...) Sony would have more killer apps.

Which is what the thread is about. Personally, I don't get why some games sell amazing well on a taste basis. But I can listen to why the fans of a GH or FF say and what makes it appeal to MILLIONS of consumers. I say "meh" per my tastes, but it is difficut to call such "average" (even if a GH is technically quite average) when its the game design and connection with the consumer that makes the franchise work. In that sense it isn't average in any sense of the word--even though I think the game concepts are dumb and think they pick poor music! :LOL: It would be easy to knock GH, "What crappy graphics! All kinds of broken modes! Heck, they don't even interface with real digital instruments like pianos! LAME!" But that ignores what the title is doing in the market and what draws people to it, and on that basis GH isn't average at all. The concept and design do exactly what companies want: happy gamers who buy, buy, buy.

If the Wii and some of these new franchises tell us anything is that while there are your typically graphics ****** out there, a lot of consumers can see through the beautiful woman with no substance. They are willing to take home the average, even ugly, gal if she is fun and gives them what they want. Successful franchises like CoD and Halo are tapping markets not through "more pretty tech" but by giving established consumers moer of what they want and building on that.

That is one of Sony's big problems: dumping established exclusive arrangments on proven IPs and going with new IPs, with no fanbase, and in typical iterative fashion the first releases typically are feature-poor and have some clunky design choices.

I could be wrong, but I think a lot of consumers think along these lines. They either want something totally new and cool that 'connects' with them (music games, wiimotes, etc) or they want proven formulas amped up. New franchises with rough edges don't get much time until they prove themseves. I know as a shooter fan lateral moves aren't popular--why should I go from one TDM game to another TDM? I might as well stick on the one that everyone plays and is good instead of spending money on something rough that may, or may not, be popular and fleshed out down the road.
 
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