Saw this has a starring role in many of the sunday papers circulars as far as video games. There seems to be the typical $10 GC with purchase war that has broken out.
Target is offering a $10 GC with purchase of C2, and it has top position on the video game section of their circular.
Best Buy does them one better, $10 GC plus $20 off selected titles if purchased in addition to C2. The list of eligible 2nd titles was full of recent triple A games, Dragon Age 2 was one i remember.
So yeah, it's getting a big retail push seems, and I think it's gaining some pretty big hype finally, none too soon.
Has also advanced to 3rd on the Amazon top 100, though Homefront hit #1, Crysis 2 still might, anyways a lot better than it looked for a while there.