For marketing purposes. It's a piece not designed to inform about the product, but to sell the product. The choice of words isn't to lay bare its inner workings so we can understand them, but to make the console sound appealing on various levels. It's not a piece to be discussed in a B3D Technology Thread so much as a B3D Console Industry thread.
To understand the tech, we need to go to something like a DF interview or a dev conference. They aren't fluff pieces of being attractively snuggly; they are...wire wool pieces?