It's a bit strange and MS's marketing seems out of touch, at least where I live. This year I've noticed an increased amount of advertisments for games and services (both on my Windows devices and the fullscreen ads when booting an XSX). Yet, this year they also seem to ignore advertisments through other channels. Retail/online stores are gearing up for the holiday season and both Nintendo and Playstation are fully represented but Xbox is nowhere to be seen.
I get that MS/Xbox is pushing for a digital/subscription based future but I feel that they're ignoring the importance of a presence outside their existing userbase. You can't sell subscriptions if people don't even know that you exist.
I get that MS/Xbox is pushing for a digital/subscription based future but I feel that they're ignoring the importance of a presence outside their existing userbase. You can't sell subscriptions if people don't even know that you exist.