I think you're mixing up some arguments and your point doesnt invalidate my prior argument it only supports it. Again, respectfully NA is the main market but there are more consoles sold outside NA than within NA and to add to that, a considerable amount of consoles sold in NA and recorded as NA sales are bought by tourists/relatives who are taking them back to Africa, South America, China!!
I'm not mixing anything up. You're telling me: North America - which is US, Mexico and Canada: which combined represent over 40% of the entire market for consoles, that a considerable number of those sales are from tourists from Africa buying them and bringing them over the border. I'm sorry, you'd be lucky to represent a fraction of a % here of NA sales in such a niche scenario. Bring some data points that aren't anecdotal, because I can't find this anywhere written online.
The closest I could find was that people were exporting xbox series S consoles out of Brazil due to the exchange rate differences, they were willing to pay shipping and customs for it. MS closed that loophole and unfortunately made the price way to high for locals. But that would be the opposite of what you're suggesting here.
And now back to my point, why would a kid buy a Series S in a local store in a high tax region of Africa or South America when they can have a relative buy a PS5 at the same cost in the US? Again the market outside the US is larger, but this doesnt mean the US/NA market isnt the largest specific region.
That's not a Series S problem. How a country tax, duties and tarrifs a product is not the issue with the product. This has more to do with international shipping challenges and everything else encompassing it. Yes, if you can pay a little more to get a PS5 you would, because that is precisely what price elasticity is. MS is not a hardware company shipping all sorts of electronics around the world, and you guessed it, as many times discussed before, outside of America, Xbox has a very difficult time keeping the prices down. They do not have the logistics to move large amounts of hardware around as long as Sony has or does. This parallels to the fact that Africa has higher availability to purchase Coke over purchasing water. Which is why we see so many charities work with Coke, they have the distribution channels in Africa.
Its more like 51% in favour of the Series X
That's is what I mean by pretty much a 50/50 split.
That tells you MS was/is possibly still sitting a large inventory of Series S models that arent being sold and genuinely the demand wasnt there for the S. It was always available even in those rare cases when it accounted for 70% of quarterly sales. If they havent yet prioritized X production then they better do.
That tells me, that a lot of the people that wanted to buy a cheaper console got to do so right from the get go. And the people that wanted to pay for a better experience had to wait. If prices drop for both, then both will get more sales volume.
price elasticity of demand of the product and what type of product. Demand increases as price drops for products generally but within context the Series S doesnt have a high price elasticity of demand for a simple reason
All consoles are very elastic. An inelastic good is like gas. It doesn't matter what the price is, you must pay it because you need gas. Consoles are a luxury item, a complete luxury item. There are tons of alternatives to video gaming, one does not need to spend time or money on playing these video games, and you can see the mobile market actually represents the majority share of revenue in the gaming industry. Consoles are very elastic, if Series S was $99 dollars there would be a massive sales volume increase for it. There is no interest from MS to do this.
The lower price didnt offer a compelling reason for consumers not to have a 4K gaming device
Only 50% of the market has a 4K TV. Which is sizeable, but unnecessary for everyone to have a large 4K hulking device. Between Series X and Series S, Series S has the potential to reach impulse purchasing price points.
