Yeah, people seam to want Microsoft to come in and just money hat their way into industry dominance, though a fair amount of people already accuse them of doing it already.
Honestly, it's probably a good thing that the 3 main players in the console space have 3 different strategies. There is a good possibility that they will each continue to carve out a space for themselves, which would be much harder if they were all imitating the market leader.