Just who exactly are they trying to attract with these pink and blue controllers? Little girls? It just seems so futile for MS to be going after that demographic in Japan.
I think the only hope Xbox360 has for a presence in Japan is as a very hardcore gamers machine. Peripherals like this are going to dilute their image and send a mixed message to gamers who are still be on the fence about 360.
It's not like they showed any new kid/mommy friendly games. They showed some pretty typically hardcore gamer games.