Not sure why it is surprising that Japan would have an anti-western sentiment considering their history. If Japan had occupied the USA until the 1950s no doubt there would be an overriding cultural bias there too.
Not sure why it is surprising that Japan would have an anti-western sentiment considering their history. If Japan had occupied the USA until the 1950s no doubt there would be an overriding cultural bias there too.
But another thing that contributes to the preference I believe is also related to historical events, culture, ideologies and education.
I also think that's the key, the cultural differences seem to be built right in to almost all individuals, except for the fact that it isn't a need, nor instinctive.Well the incentive for Japanese developers to translate for western markets is a buttload of sales, whereas the incentive for western developers to translate text to Kanji and voice work to Japanese for those sales is less.
But by cultural changes I mean the way things are communicated. In the west, opinions are common but in Japan, communication is less focussed on opinion than it is emotion. Similarly concepts of things like friendship is so unbelievably different it's difficult even to convey. The concept of honour and your word and reputation are still supremely important in Japan, in the west, less so. You'd be surprised how many story-driven elements would need significant translation to a Japanese market.
I remember when I used to draft and send diplomatic communiques regarding international treaties. If I sent something incorrect to North America or Europe, my counterparts would just come back and say "this is wrong". The Japanese however, would just ignore it, which our embassy told me was how it worked. It would be impolite to point out I was wrong. It's a completely different way of thinking about things.
Not sure why it is surprising that Japan would have an anti-western sentiment considering their history. If Japan had occupied the USA until the 1950s no doubt there would be an overriding cultural bias there too.
Are we going to see games like this in Japan? Very very tough hill to climb but Microsoft are going to try changing the image of Xbox in Japan.
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Japanese are intriguing. I just hope Microsoft NEVER ever give up there. Whether you are a big fan of the culture, there is no denial that they very very talented people.Poorly studied history can make some people post some really ignorant words on the internetz.
Since the end on WW2, Japan has been a very close ally to the United States of America but again poorly or perhaps biased with bigotry studied history can lead people to think and assume some really ignorant things.
Past history has nothing to do with how game consoles or games sell...the problem may be ignored by bias however.
The x-box 1 built a reputation for "mostly military shooters" that isn't a Japanese game developer's fault or the gaming public. In fact that reputation was real word of mouth from real gamers who bought that console.
Not to mention it's short lifecycle by pulling the plug with some ridiculous excuses. Microsoft was also building first party original devs but they pulled the plug on them too, but bias makes people forget that.
If U.S. gamers who were devoted Xbox 360 fans were complaining about the RROD, imagine how people outside of the U.S. felt.
Plenty of English written forum posts, online articles and people who just went and bought another Xbox 360 to replace the rrodead or disc dead out there...again imagine outside where people may be a bit more upset.
There's also that Microsoft chose to buy or pay off devs to get multi platform games out of PlayStation instead of continuing to build up the first party original devs.
That is such a poor stereotype of what would appeal to the Japanese game market.
Instead of trying to "thinking Japanese" Microsoft should really focus on original content really, instead of trying to imitate or copy or buy the content from a different platform.
Videogames used to have original experiences before last generation of online deathmatch rinse repeat...maybe that's what needs to be done before even U.S. market gamers get sick of the military shooters or gun shooters online deathmatch fest.
I do ask, why assume that a game that sells millions of copies in one country is somehow entitled to sell the same in a different country even Japan?
This could become a bigger problem if other Asian regions were accounted for to reveal the ugly truth.
MS (and most other companies) prolly want their consoles to fail in Japan, as it seems like if it succeeds in japan it fails elsewhere and visa versaI checked and Xbox One is in the second place now, but it was first days ago.
Japanese are intriguing. I just hope Microsoft NEVER ever give up there. Whether you are a big fan of the culture, there is no denial that they very very talented people.
And they made great things. In fact when it comes to videogames they treat the western themes more accurately or interestingly than many western developers. -say Castlevania, stuff in fighting games, classical arcades based on western countries, etc-
They are also great story tellers -and this comes from someone who is used to all western movies and games-, presenting interesting characters where most modern characters in videogames made by western developers is usually your typical know-it-all, smart aleck.
That being said, weeks ago the Xbox One was getting kinda meh' opinions in a poll made for the Japanese public:
http://www.dualshockers.com/2014/05...ction-among-japanese-viewers-66-5-displeased/
And now it's placed at the top in Amazon Japan:
http://segmentnext.com/2014/06/23/x...ese-retailers-preorders-start/?utm_source=rss
I checked and Xbox One is in the second place now, but it was first days ago.
http://www.amazon.co.jp/gp/bestsell..._m=AN1VRQENFRJN5&pf_rd_r=05DT799Q346Z0VTMK6RH
Maybe it's just a fad, but giving up on Japan would be a bad idea.