Sure, but even back when the FX 5800 launched, some sites lauded it as better than the 9700 Pro due to it performing well in DX 7 and 8 titles. Nevermind that it was rubbish at DX 9. But then you could make a case for that if you primarily played DX 7 and 8 titles.
So in the vast majority of titles at the time, DLSS was a non-starter for many as it was limited to just a few games and its implementation wasn't great. To me, it's obvious at the time that for anything that mattered to me, the AMD cards (RDNA2 cards that is, RDNA was somewhat competitive but not compelling for me) were competitive and superior in many cases even if DLSS and RT would eventually, perhaps, become a compelling feature in more and more titles.
You can also see the same thing back in the day with NV cards being crowned by some sites despite having subpar AA quality compared to ATi cards. Because for some people, the quality of AA didn't matter and some even ran without AA due to the performance impact.
Hell, there's been times when sites didn't care that NV had worse AF that was incredibly angle dependent and instead crowned as better at AF purely due to performance even though the quality was truly atrocious, IMO. They eventually made it better than ATi/AMD's implemention but it took a while.
So, I really fail to see any material difference between Hardware Unboxed reviewing things as they have versus many of those sites in the past. While I didn't agree with them, they certainly made valid points for some people that didn't value the same things as I did.
Regards,
SB