Not that strange. Sony Playstation is geared towards the core gamers first. If you recall their communication, it's all gamer and tech centric. To attract the casuals quickly, they'd have to spend a lot of marketing dollars, but I don't think they are in a position to do that, especially not at the current currency rate.
The Move has its advantages in the core games, but they need to get the proper games out. Blu-ray is their mainstream hook. Even though they said Move is for everyone, that's just the capability. The software and UI are still for the tech savvy.
The strange part is after all the tech demoes, where is the differentiator from Wii ? Where is the Tank demo ? What have they done with the sketch recognition ? Why stopped using PSEye for voice chat (at least echo cancellation) ? Did they just spend all tech effort on precision alone and nothing else ? Why give up on PSEye ? Will 3D positioning stop at Tumble ? etc. etc. ^_^
It looks like they lack leadership in product conceptualization, and pulling the teams together. From their interviews, Shuhei came across as a regular workhorse or traffic controller between the Japanese engineers and the western developers; Peter Dille worries about making money and making PS3 do everything; Kaz Hirai and Jack Tretton vanished into thin air.
The rest are middle management working on their tactical agenda. Like many organizations, they are too inward focus. I don't see Playstation Plus or Playstation Reward making a difference in customer satisfaction. Their measurements only account for effort done and quantitative tasks (X Move games, Y shipped, Z% margin, made $A money)
I expect some management shuffling again next year. Move may be selling well. Playstation Home may be making money. But if that's all they are after, they might as well be in the food business.
Thank God the studios are amazing.