compared to a $360 GTX285? it's really cheap. Of which, by the way there is only one available on Newegg.I've heard that Boing 787 is quite costly too but somehow I still don't think that $300/$400 for a videocard is "cheap".
If you're still waiting for worldwide hard-launch of Fermi next month, forget it.So? It was top of the line and fastest single-GPU card on the market. 5870 won't be neither quite soon so I really don't see how anyone would pay $500 for it.