scooby_dooby
Legend
The 10% may well be. In most other markets a high failure rate would mean consumers wouldn't buy the product, and would tell their friends not to buy the product. Why does the opposite happen in games consoles?
It didn't. There certainly was a ton of negative word of mouth, ever since the initial 360 launch in 2005 when the yhad huge failure rates. That obviously impacted sales in some unmeasurable degree.
What happened was, the quality of the product (in terms of game libray, gfx, and online functions), and the desire of users to use the product, outweighed those risks in the minds of consumers.
Another thing that happened was, most of the launch 360's worked well for a year, and so the issue went away. Then, when they started failing en masse, the issue came back into the forefront, and MS was forced to extend their warrantee.
Since that move, an airtight 3 year, no expenses paid, Warrantee was introduced (for RROD), the issue has largely been dropped.
After all, how many CE products have 3 year, no cost Warrantees on their products? Probably none.