This official demonstration from the dvelopers suggest you're well wrong and he was using it precisely as he was supposed to (contrary to the indications of the game that you should fill the square with your face).
Note it's not held 6-12 inches from the user and his head face doesn't fill the square. Another one:
The Polygon guy clearly isn't misusing the product. Whatever issues there are with his attempts, it's to do with the tech
Another one:
The guy has a friggin' video light bathing his face! The tech clearly isn't suitable for the mainstream user. Blaming the users is disingenuous.
