Sonys problem is they've got some dodgy TV exec in charge of them. There internal problems were transforming to the digital age and of course a software focus. Most Sony top execs/management knew this. The thinking was an 'outsider' would be better suited to do the job and make the hard decisions in a strict corporate Japan. But all they've had is a bit of a clown who is way out of his depth. Kutaragi and a large number of others should of got the job who could've done that job eventually and delivered the hit products that is there DNA. I'm actually 'dreading' who Stringer will recommend for the job, Hirai and the like?. Give it back to the Engineer geniuses.