How can Sony lose hundreds of millions if the PS3 hardware isn't making them a loss?! What on earth are they spending on such that selling break-even hardware and profitable software including media downloads, they still manage to lose hundreds of millions?
Given that Sony's fiscal year ends on March 31 and the PS3 only been profitable since March would mean to me that for 11 months out of the fiscal year 09 the PS3 produced losses. Plus Q3 (holiday quarter) being profitable is not indicative of anything because most of the consoles sold during this period don't have their production costs recorded during Q3. This is why Sony's game business have been able to produce profits during Q3 a couple time prior to the last Q3. Most of the losses is probably still attributed to the PS3.