I think your point is that you think this is shortsighted of Sony to do this, and that you think this is a Sony unique move. I don't either one is true. Everyone is going towards this direction, and the advantage shrinks every generation in relationship to the final product. There was an article a few months ago (can't find it now) that stated that eventually there will just be two fab technology camps: Intel's and IBM's, with everyone's fabs based off of one of these two companies' technology. If this is endgame result, then whether you go foundry or internal the end result may be exactly the same.
I'm a big believer in the Intel vs IBM model as well when it comes to PC/server chips, only as a counterpoint I
do also see room for the Asian CMOS process expertise to live on in the CE space - IBM is frankly not all that great in that space. Hell there're lots of articles out there, each with different opinions, and some of them written by me - I'm not saying I'm right and others are wrong, but I do bias towards the continued internal view of the industry vs the other.
By the way I don't think its shortsighted
per se by Sony, I'm saying that the factors driving it are not in appearance the ones that should be. Whether it ends up actually being right or not is independent of what has put it in motion. Likewise I obviously acknowledge that others are moving in this direction as well, since TI - third largest semi company - has opted to go this route as well. Which you might imagine, I also view as a dubious move on
their parts...
(and they do indeed compete directly with Intel, just not on the desktop)
It's not quite so simple. Foundry processes need substantial R&D to get to working properly. Move a chip from your own fabs to a foundry have their own difficulties. It's quite likely that for high-end stuff, it's either/or and not hybrid. You forget to an extent IBM, which is something of a foundry that takes chip design orders rather than a preexisting design.
IBM is small though in terms of their industry footprint - more of a high-end boutique in terms of a foundry, and frankly not all that hot in the actual fabbing itself. What they're good at is fab
technology, but even that can't be viewed as internally driven - it's possible due to the number of firms relying on them to keep going, and funding that research. Intel is a monolith, but in your Intel/IBM world remember that IBM would fall apart if not for alliance members depending on (and funding) their further research. If Sony drops out of fabbing, that's frankly a major partner of IBM's - Sony invested large
large amounts to help IBM get its 65nm SOI process off the ground, and owns rights to some of the East Fishkill production line. Right now it's IBM, Chartered, AMD on one axis, and IBM, Sony, Toshiba on another. IBM needs
more members of that hodgepodge rather than fewer if they are going to take on Intel in a process holding action.
And again, I view the CMOS process advancements as a separate - yet significant - factor in the CE industry as well. Toshiba, NEC, Samsung... Sony?... someone's got to keep at it.
I don't think the macro picture favors internal fabs either, unless you're Intel anyways. For everyone else, both the short-term and long-term benefits support outsourcing fab production.
It's not clearcut; if it were, everyone would be doing one, or doing the other - and right now there are a lot of companies still pursuing their own internal 45nm strategies. Frankly if all of these companies
did choose to outsource, let's be honest - TSMC, UMC, and Chartered aren't going to have the 45nm capacity to accommodate them all, and that means higher prices in a supply/demand breakout. Higher prices swing the pendulum back towards internal, except once you get off that train, you don't get back on.
Again, I'm not saying I'm absolutely right on this - hell one doesn't even have to be right or wrong - the results can just be viewed as "different." But again, the action plan at Sony should be put into motion after a lengthy review process independent of cost-cutting goals associated with Stringer's end of year promise.