That's the theory, but what are the real tangible benefits? EA already own the sports world. How much more can presence help them? And are the people who use Home likely to be influenced? Likewise other gamespaces. Why should Ubisoft create a game space? What would all that effort get them that other far cheaper solutions (reviews and previews with the press) doesn't?
If Home was a Big Deal than I could understand the investment, but this early on, I think if I were a publisher I'd take a very wait-and-see approach, unless content creation is cheap enough to be readily write-off-able.
If Home was a Big Deal than I could understand the investment, but this early on, I think if I were a publisher I'd take a very wait-and-see approach, unless content creation is cheap enough to be readily write-off-able.