Benefits of a HDD standard in all SKUs? There are downsides to a fragmented base, although some "upsides" (i.e. common reasons have easy enough solutions/reasons). Overall I really dislike the move, even if I understand it.
1. Mass storage for new game play types/features and MMOs.
Downside: Games will either need to limit these features OR require a HDD. The latter means a fragmented user base and fewer sales for games requiring extra features.
Upside: The HDD is available at launch (unlike previous HDD failures) and is expected to be the most popular SKU. In a market perspective, MS is doing nothing different than Sony, and with Sony being the market leader trying to introduce a new feature that has not spawned new *console selling* features is a big financial investment. For a HDD to be treated as a "default feature" MS really needed Sony to include the HDD as standard as well. ONLY then would publishers view a HDD as a standard feature to exploit. Chicken-and-Egg, and this gen proved the HDD to be under used for new gameplay features
2. Game content caching.
Downside: Loadtimes and fewer seemless worlds.
Upside: Some talk already of HDD detection and using content streaming from the HDD in systems with the HDD. This means some extra work (i.e. tailoring for 2 SKUs)
3. Leverage demos, game trailer videos, interviews, previews, and other media to push on
Downside: Knowing every gamer has a HDD to store you 2GB demo to your new big game is a good reason to spend the time to market it this way. Low cost compared to advertising. This is ESPECIALLY important for GOOD games that do not have the budget for exposure. How many GOOD games sell poorly because people do not know about them? Demos and such--on your console direct from MS
-- would be like a total hype machine for new games.
Upside: I guess they cans till do this for those with an internet connection + HDD, but it wont be quite the exposure (i.e. I forsee the HDD being mainly a feature for more serious gamers whereas demos/trailers on your TV would be a CHEAP way to reach many casuals who would NEVER buy EGM or go to IGN). Really, nothing positive about this. Even demo DVDs do not reduce the pain of this. MS, IMO, lost an important ADVERTISING oppurtunity. They still have it, but not to the same degree--every model sold. They failed at offering this on the Xbox, and now they have reduced the audiance size. Shame.
4. Microtransactions, purchasable expansion packs, purchasable game content and maps, etc
Downside: A key next gen features, risky but EXCITING features, get the back seat. Instead of every console being in position to have a LOT of additional content, now consumers must pay to get the space and then pay for the content.
Upside: Hmmm Most online gamers will have a HDD anyhow
Really nothing good on this front.
5. TiVo
Downside: With the WMC PC out it is no surprise MS does not want to compete with their WMC PC darling, so no TiVo was NOT a surpise. No HDD means no TiVo in base SKUs, unless
Upside: Announcement of streaming with Windows XP means MS is trying to bypass the HDD and instead leverage the PC for WMC features/functions.
6. Technology difference
Downside: PS3 and Xbox 360 are becoming very similiar in featureset and functions. 512MB memory, modern fast GPUs, PPC CPUs, optical media, now HDD extra. Ho hum, boring.
Upside: With cross platforming so popular/necessary we already have seen that the HDD was neglected. With MS projected for ~35% of the market (~50M consoles) there is STILL a fragmented user base. Until the market leader (Sony) decides to include this feature as standard, MS becomes the market leader (not happening this gen) and makes the HDD standard, or a killer game genre requires a HDD (still waiting!!) and everyone gets a HDD it will always be a fragmented user base from a *publisher* POV. The HDD was underutilized on the Xbox.
7. Free content/levels
Downside: Getting free maps extends the life of your games... will devs/publishers be even less inclined (which is hard to imagine based on how few do this) to spend time on features that only 70% of users benefit from instead of 100%?
Upside: More of a potential loss since most are not doing this... but this should have changed. The only positive I can see is most online gamers are more serious about gaming and therefore will tend to have HDD. Really no upside here at all. Gamers are losing out on this.
8. Backwards compatibility
Downside: Only available on the HDD sku
Upside: Gamers buy a 360 want to play 360 games in general. No real upside, granted, but really a minor issue imo.
While I STRONGLY dislike this move, overall MS only really losing out in
1. Content Caching => Could result in longer load times (sucks, but 90M PS2 and 100M+ PS owners did not complain much)
2. Unified 360 Mass Storage featureset => Could hurt some genres in sales and discourage the creation of certain games that require the HDD, puts the 360 and PS3 in the same boat
3. Smaller audiance to leverage alternative revenue channels, namely microtransactions, downloadable expansion packs, and offering more 360 game exposure (demos, previews, etc) => Instead MS is trying to make a KILLING on everything else. i.e. Periphrials are a KNOWN quantity, so the alt sales method was risky
Basically we are not losing out on anything POTENTIAL. That killer app/feature, those "perks" that help gamers get excited and improve sales.
So I am very dissappointed, but I can understand the economics. I get the STRONG feeling the 512MB of memory was the HDD's death in the base SKU.
There is a reason Sony is not making the HDD standard. MS has $4B reasons. While the marketing benefits and features for devs (large storage area standard) and gamers (less load times) are great--I would like to see Live GOLD require the HDD--the fact a HDD could have meant less RAM, well, then they made the right choice.
Titanio said:
Sorry..but it's true to say that a lot of people were very insistent about the importance of a standard HDD before (not to say you were the most ardent, Hardknock). I certainly never was, even if standard HDD is better no standard HDD.
Come now, you were complaining not too long ago about *choice* and how you did not like being 'forced' to pay for stuff like a HDD even if you would get one on your own. Surely you remember this. I do not understand how you can now say that a standard HDD is better than no standard HDD if previously your argued that including a HDD standard and making people pay for it is bad.
I thought choice--bigger HDD, no HDD--was more important than being stuck with a base HDD and being forced to upgrade (for whatever reason... 20GB is big enough for everything MS is planning because they are not planning on TiVo like features).