Blockland released in 2007....
And how many people know about Blockland?
And how many people know about Minecraft?
And how many people know about the other dozens upon dozesn of Minecraft clones that have come out since 2009?
Being first doesn't matter. Was the iPad a bad idea since it came out years and years after the Windows XP Tablet edition?
PalmOS bad since the Apple Newton had come out years prior? Originality doesn't matter if it doesn't catch on.
I think everyone can agree 2 billion USD is a head scratching number if the rumors of the aquisition are true. But noone can deny that at least currently Minecraft is a mega blockbuster. And sales have continuously increased YoY for the past 5 years, with 2014 likely to have by far the largest sales to date.
Which also makes the potential for paid DLC significantly larger. Especially on consoles which do not have access to PC mods. Note that the revenue and profit numbers for 2013 only include DLC sold for X360. And much more limited DLC than is currently available for 2014.
The profit potential on PC is obviously more limited.
I could envision a scenario where the base Minecraft game is offered free for Xbox consoles but not competing consoles. And then you have a plethora of paid DLC on all consoles.
Free would make the Xbox console somewhat more attractive. Available on all consoles increases revenue generation on competitors consoles.
Hell, I believe Minecraft has the dubious distinction of being the most Youtubed game in existence, likely by an order of magnitude over any other game except possibly Skyrim. There are multiple Youtube channels that I used to go to for humorous gaming exploits and playthroughs that have since converted to covering Minecraft and everything Minecraft and only occasionally showing another game. That speaks to the popularity of the game with the masses.
If Microsoft (or anyone else) can find a way to tap into that... The sky is the limit. The problem is trying to tap into that while at the same time not alienating existing Minecraft aficionados.
Regards,
SB