Considering all the Minecraft toys we now own, stickers, shirts, Lego, etc. My son just discovered the toys a few weeks back, so he already spent over $75 on the figures and wants to spend almost the same for some of the new ones. I see the larger picture to this, it is a great buy when you consider just how large the IP is getting. Parents at school are always talking about it, kids have the backpacks and lunch boxes, etc.