Yes, at first I was also thinking about the overseas Asian crowd and the digital generation. I wonder if Sony is open to releasing Top 10 Asian hits in SingStore just to test market. Most Asians I know understand English, and they seem to have a natural talent/affinity to Karaoke. The current US or UK SingStar should work.
EDIT: http://www.edge-online.com/news/sonys-social-success:
EDIT: http://www.edge-online.com/news/sonys-social-success:
Its most successful social franchise is SingStar, which has sold over 17 million discs sold and has a microphone install base of 7 million. The SingStore sells one track every 10 seconds, and players have uploaded 135,000 performances to the SingStar network.