According to research by analyst PJ McNealy of American Technology Research, for Sony's PS3 launch weekend, the company shipped between 125K and 175K units, far below the 400K that had been targeted all along by the company. McNealy noted that these latest figures even include 15K units that were sent to retail for interactive kiosks.
"After further review, our research indicates that Sony's PS3 opening weekend shipments were below our already lowered expectations, while Nintendo's Wii numbers remained in-line... [Sony's shipment] number is below our previously lowered expectations of 250k to 300k. We previously expected SNE to be able to still make a calendar year 2006 North American and Japan shipment number of 2MM, but those numbers are now under review," McNealy stated. "We will continue to monitor the frequency and volume of SNE's shipments to retail over the next 33 days or so ahead of Christmas, as well as the context of SNE's ship-in numbers being a factory floor-invoiced number as of December 31st."
He continued, "To be crystal clear, we don't expect it likely that SNE will update any of its hardware numbers before it reports its December quarter in late January. We believe that the December NPD report of North American November retail hardware is shaping up to be 125k to 175k, but outside of NPD and other local (Japan) market reports, we expect SNE to remain mum and focus on delivering units to retail."