Those are US sales right? 'Coz I thought we were on 5 million back around June-ish!
Yes these are for NA, this 5 million projection is what makes up the '10 million by 2007' estimate.
Those are US sales right? 'Coz I thought we were on 5 million back around June-ish!
Microsoft To Miss XBox 360 Production Targets By As Much As 25%
Carl Howe (Blackfriars Communications) submits: Colin Sebastian at Lazard Capital Markets has warned that he expects Microsoft's (NASDAQ: MSFT - News) XBox 360 shipments to only total 4.5 million for the year, instead of the 5 million expected. That says to me that the XBox 360 marketing plan is fading fast.
Why? People forget that the original projection for XBox 360 sales was for 5.5 to 6 million within six months of launch. That projection was re-iterated in January this year, but extended out to 5.5 million by July. And now, we're looking at 4.5 million for the year. Ouch.
We'll know more after Microsoft announces earnings tomorrow. But many analysts were originally projecting that there would be 8 or 9 million XBox 360s in the market before Playstation ever launched. If these numbers are correct, it says that sales aren't living up to projections. And with two new competing consoles launching next month, this story isn't going to improve a lot without a serious marketing push to compete. Suddenly, that one-year lead Microsoft had on Sony (NYSE: SNE - News) doesn't look like such a big advantage after all.
Link: http://biz.yahoo.com/seekingalpha/061025/19252_id.html?.v=1
This was posted on yahoo yesterday:
Well we'll see what happens, but I'm glad you're all seeing reason to adopt my disdain for analysts!
Or at least random bloggers on yahoo
MS has sent out their earnings release for Q1 - it indicates they sold just 1m 360s in the quarter (compared to 1.8m the previous). Worldwide LTD is now 6m.
http://www.microsoft.com/msft/earnings/FY07/earn_rel_q1_07.mspx
edit - Gamasutra reports 900k sold in the quarter, from the conference call:
http://www.gamasutra.com/php-bin/news_index.php?story=11441
I was basing 1m on the ~5m WW figure given at the end of the Q4 - I guess it was really 5.1m.
NDP reports 670,000 units for the past 3 months. If we adjust the number, calculating that they only measure 80% of the US market, this gives us about 830-840 thousand consoles. If the worldwide number is only a million, then something is going wrong in Europe.
Entertainment and Devices Division revenue growth of 70% over the prior year was driven by demand for Xbox 360™ consoles, software, peripherals, and Xbox Live®. Xbox 360 has sold 6 million consoles worldwide life to date and achieved record cumulative attach rates for software and peripherals in the United States, while Xbox Live passed the four million member mark during the quarter.
Something probably has "gone wrong" in Europe. However 360 does well on particularly the weekly/monthly British software charts that we get, and even some of the other European countries to a lesser extent, so I reject the total disaster some will claim.
Here's the actual earnings:
http://www.microsoft.com.nsatc.net/msft/earnings/FY07/earn_rel_q1_07.mspx
Home and Entertainment is no more, so Xbox earnings have to be viewed twofold; firstly the 'core' of it will be accounted for in Devices and Entertainment, and another aspect of it will be accounted for under 'Online Business Services,' which covers Live.
Now, respectively the losses were $96 and $134 million at both of those divisions, but the later includes more than just Live also, so hard to get a clear picture. Live could be a net positive for all we know there.
Anyway, here's a PR blurb out of the report:
EDIT: So six million then on the penetration, but earnings/losses figures better than I expected. (It's that accessory pricing!)
Also, I believe Zune startup costs are in the D&E division, which I would expect to be a non-trivial portion of that 96 million.Home and Entertainment is no more, so Xbox earnings have to be viewed twofold; firstly the 'core' of it will be accounted for in Devices and Entertainment, and another aspect of it will be accounted for under 'Online Business Services,' which covers Live.
Now, respectively the losses were $96 and $134 million at both of those divisions, but the later includes more than just Live also, so hard to get a clear picture.
MS has sent out their earnings release for Q1 - it indicates they sold just 1m 360s in the quarter (compared to 1.8m the previous). Worldwide LTD is now 6m.
http://www.microsoft.com/msft/earnings/FY07/earn_rel_q1_07.mspx
I agree, it's a good number. The die shrinks next year should give them some decent room to maneuver in terms of pricing. At the same time though, the previous two quarters saw losses of $388 and $437 in Devices and Entertainment respectively, so I wonder if the reduced losses don't in part simply have to do with the reduced volumes shipping.