Interesting, most of the commentary seems focused around, Neo being cheaper, faster to market, better games etc. These are all topics on how Sony beats MS. None of the commentary touches on how Neo is or isn’t a great product for Sony’s existing customer base in which I see Neo as terrible product for their line. Sony’s lack of communication is a red flag to any consumer as Sony is usually very strong with their communication plans. Neo’s specifications are generous for a mid-level upgrade except Microsoft’s bold move to skip a level straight to 6TF makes Neo appear woefully out of place. Lastly, their continued drive to release Neo delays any chance of PS5 arriving sooner. These three factors combined are proof that Neo is hard to market and it is in my opinion that Sony’s best move is to delay/cancel Neo entirely and just make it into PS5.
Sony has been purposefully quiet about Neo and is currently stuck between a rock and a hard place about how to communicate Neo itself; their hype filled E3 Experience with a live orchestra fell flat with a missing Neo ending to their presentation. Before E3 they announced Neo in a fashion less spectacularly than Nintendo; yes, I’m talking about the executives confirming Neo’s existence and launch this year during an interview, but failed to show it at an official announcement because the games weren’t ready to show it. This is from a market leader with a global market lead of massive proportions failing to deliver an announcement on the biggest stage of gaming. The response from Sony was, “I didn’t expect MS to announce Scorpio so well in advance (18 mo), we didn’t announce Neo because the games aren’t ready yet [for Neo]”.
Imagine a smart layman who understands resolution and framerate. There are only 2 types of TVs I can own today, 1080p and 4K. That person can either own a PS4, or want to buy into Sony. Neo is released and it costs more than PS4. What questions would that layman ask?
Q: So why would I buy Neo it costs way more than PS4.
A: Games will look better on Neo, and have a 1080p minimal resolution requirement, games will look better on Neo, and some games might have better frame rate.
Q: Okay, so PS4 does 1080p for almost all titles already, so that’s not a big difference to me. And if this device can’t do 4K, explain to me how games will look better, and will all games have better frame rate?
A: Well, I need to show you the games running side by side PS4 vs Neo to show you how games look better, and frame rate will depend on the game, so I can’t tell you exactly today which games will have higher frame rates.
Q: So is this device for PSVR? Because you said that all games for PSVR run 60 and works perfectly for PS4.
A: Neo will run all games in 1080/60 in PSVR. But so does PS4. But Neo games will look better, once again, we’ll need to show you the two games running side by side.
And there is the inherent problem. In order to justify Neo’s worth, you need to run it side by side to PS4. Just think about what a disaster that is for their marketing department; how BAD would it be if your audience you are selling it to are having issues seeing the differences in quality between a Neo and PS4 title. So there better be a noticeable difference between how games look on PS4 and Neo right? Of course there will have to be, or you would just buy a PS4. Let’s not even dive into discussion of whether Sony should start looking at whether the gap between the Neo and PS4 version of a title is large enough during certification.
Neo is not in trouble because Scorpio is a MS product, Neo is in trouble because Scorpio will exist within 12 months of Neo’s launch. If Scorpio did not exist, no one would know that a 4K native console device could actually be available in holiday 2017. Everyone would have taken it for granted that greater than 2x the PS4s power would be the norm for the next console gen. 1.5 or whatever you want to call it. It’s entirely possible that Sony expected MS to follow suit.
The rebuttal that when PS5 comes it will crush Scorpio is pointless, because that’s not what Sony is actually worried about. The issue is that Sony will take 2 generations of hardware to get to 4K native when their competitor will do it in 1, and there is no messaging or communication you can wrap around that to make that sound good to your existing customer base. If you’re a Sony fan you’re going to wait a long time for 4K native, let me explain.
Let’s look at the product release timeline with pricing:
PS3 2006 - high fidelity gaming; $499/$599
PS4 2013 - HD gaming 1080p; $399
Neo 2016 - 1080p 2x better looking HD gaming; $499?
PS5 2019 - 4K UHD gaming ?? $499??
So if that schedule looks way too tight and likely to blow up your good will with your customers the simple answer is to delay PS5; and there it is, you’re going to wait a long time for 4K native.
As someone who owns a launch PS4, you’ve got to be thinking, 6 years is a long wait for 4K UHD, those guys at MS have 4k UHD native gaming in 2017 (4 years). I’m going to have to use my launch PS4 for at least 6 years to get it, likely we’re looking at 7-8 years. And if you were a sucker to buy Neo, in a short time frame after you’d be asked to buy into PS5 to get that 4K experience.
Neo is a mistake and Sony has not done their customer base any favours. Games will have to look significantly better than PS4 to be able to justify it’s own worth, and it also pushes out PS5 and 4K because you don’t want to launch 3 consoles in < 10 years.
In my perspective, Neo is simply a fan service device whose core purchasers are members with high dispose income that are Sony through and through. It’s actually a really bad device for Sony customers given the politics that surround it. Neo unfortunately became a reality when it was leaked and MS announced their Scorpio to be released 18 months from today. If Neo was never leaked, it’s possible Sony could have went back to the drawing board entirely.