Today, we’re excited to share news of the launch of PlayStation Rewards, a new program that recognizes and rewards our users for simply doing what they love – playing games and interacting with the entertainment content that PlayStation has to offer. We really wanted to create something that says, “thank you” for being a loyal PlayStation fan.
In its initial launch tomorrow (Oct. 28th), PlayStation Rewards will be an invitation-only beta to all eligible PlayStation Plus and Gamer Advisory Panel (GAP) members. We’re kicking things off as a beta so that we can get feedback from our most loyal fans in order to make it the best possible rewards program it can be. It’s also worth noting that during the beta phase, the program will be focused on PlayStation 3 owners, but we hope to include PSP users as well not too far down the road. Oh, and one more thing: PlayStation Rewards will be free – there is no fee to join!
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Right now, rewards include things like…
* Exclusive PSN avatars that display member status in the program
* Exclusive dynamic themes and PlayStation Home content
* Opportunities throughout the program year to participate in members-only sweepstakes and giveaways for experiences and merchandise you won’t find elsewhere (The first of which is an all expenses paid trip to the 2011 Consumer Electronics Show (CES) in Las Vegas, as PlayStation’s guest)
That’s just the start and our plan is to continually grow and improve the reward offering as the program itself evolves. Your feedback in this beta period will help make the program even better!!