Which party was responsible for getting the project rolling? Was it Sony, or was it Amazon?
We have a lot of meetings with [Amazon] on a regular basis, because they are one of our customers for all of the physical product. So, we're talking with them all the time. I've been in meetings with them for years, so I can't really say who brought this up but we've all been talking about this for a long time. And I will say we've been talking about this way before the Xbox integration as well, so it wasn't one of these, "Hey, we're doing this, do you guys want to do this as well?" We've thought about this, we've been talking about it. We've kind of had to get the right timing where all of us can do the implementation. We thought now would be a great time just in light of PSP Go being released and the surge of digital content that's become available over the last few months.
...
Why can't I find any minis on Amazon.com?
There's only SCEA-published content on Amazon.com right now. There's no other third-party content. But we are opening it up to our publishing partners, so we're going to be speaking with them over the next couple of days, if they're interested in getting involved. We're going to let them know how they can do that.