I love my PS3 and hope Sony gains some success from the Move, but this stuff isn't fooling anybody. MS spent half a billion dollars and targettted every other demographic outside the usual 14-25 male audience.
If Sony wants to make PS Move move of the shelves, they can't show some statistics and a PS Eye ad on the internet, or an occasional Kevin Butler TVcommercial. They need to be smarter with their advertising and increase the budget a bit. Sure MS may have more money, but making some of these dumb marketing cost them.
Sony is being smart in a different way (marketing efficiency). I don't think those stats aim to fool anyone. It's a work-in-progress update. If you're a marketing junkie, you'd track those; but they will need to provide the numbers regularly first.
Oh and they should've had some more interesting games out by now. I may not a give damn about Kinect's Dance Central, but the novelty of it will be eaten up by the casuals, and the PS Move needs one really strong game to rely on until better games are released next.
Yes, the product experience and vision is the one that falls down this time. The marketing is lost because they don't have a central product vision. Afterall, "precision" is the only thing their top management highlighted in interviews.